Participating pubs can increase social media engagement and customer interaction
February 3, 2015: Purple WiFi, the cloud-based social WiFi software company, today announced its partnership with Molson Coors, one of the UK's biggest brewers to create a solution called "Molson Coors Cloud".
As part of a new trial, Molson Coors is offering a secure gated access point for a pub's WiFi where Molson Coors brands are stocked, such as; Carling, Coors Light and Cobra. The access point also enables the licensees to engage with their customers directly to build loyalty and provide them relevant information and offers.
The licensed venue can also use the Molson Coors Cloud to achieve social media engagement, customer interaction and loyalty, data collection and ROI from additional food and beverage sales.
Alpesh Mistry, Molson Coors Customer Marketing Director, says: "Being a significant On Trade supplier that continues to have a direct relationship with our customers, we know publicans are looking for new modern ways to drive sales. The idea of having a resource that would capture customer data and then use this to attract these pubgoers back would have historically been left to those with significant time and budget. By creating Molson Coors Cloud, our hope is we are enabling any of our customers to have this ability."
Daniel Dearlove, General Manager - Backyard Bar & Backyard Comedy Club says: "The Molson Coors WiFi portal is already driving more traffic to our free WiFi service and the marketing opportunities it enables are easy to implement and helping us to engage in new ways with our customer base. With a better understanding of our customers we can also identify new markets for our events and improve the service we offer, resulting in increased numbers of returning customers."
Upon logging in, the customer will be given the choice of how to access the free WiFi, either by a short form or their chosen social media account. When accessing via social media, the venue can ask for a Facebook ‘Like' or a Twitter ‘Follow' and gain the opportunity to engage via social media or email.
Users must agree to the terms and conditions, allowing the following data to be collected during login: name, age, gender, location, email address and mobile number.
Each customer that accesses the WiFi provides their consent to the venue access to some of the information captured during the login process. This information is stored securely in the MolsonCoorsCloud.com portal and can be used by the venue to view insights and analytics about their customers.
All data is stored in line with all legislation and best practice, and can be used by the venue.
Gavin Wheeldon, CEO, Purple WiFi comments: "The drinks industry was one of the first to recognise the demand for free WiFi. Over the past few years there has been a noticeable increase in the number of pubs that provide a WiFi hotspot for their customers. But the supply still isn't meeting demand and WiFi is often unsecured, whilst offering little or no benefit to the venue. Molson Coors is paving the way within the drinks industry, turning that situation on its head by providing free WiFi and getting something tangible in return."
Upon a successful trial across 20 venues throughout the UK for a period of 6 months, Molson Coors will be looking to launch this to all outlets across the UK with clear analysis on the benefits of using this portal.
The trial has been set up using TP-LINK wireless equipment running custom Purple WiFi firmware, enabling remote management using a web-interface.
The TP-LINK dual band router, WDR3600, is an affordable, high power and feature rich solution that comes pre-configured with Purple WiFi's technology, resulting in a cloud managed WiFi access point. This gives Molson Coors and the participating establishments peace of mind that in the cloud, TP-LINK could replicate what could be achieved with more expensive products. It also meant that they could configure, diagnose and troubleshoot remotely.
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Contact details for further information
Press contacts:
Lloyd Gofton
lloyd@liberatemedia.com
Mobile: +44 (0)7919 353484
Justine Holman
Justine@liberatemedia.com
Mobile: +44 (0)7808 608416
For further information related to Molson Coors please contact the Molson Coors Corporate Press Office on 0207 025 6680 or email molsoncoorscorporateteam@redconsultancy.com
About Molson Coors Brewing Company
Molson Coors Brewing Company is one of the world's largest brewers. The Company's operating segments include Canada, the United States, Europe and Molson Coors International (MCI). The Company has a diverse portfolio of owned and partner brands, including signature brands Coors Light, Molson Canadian, Staropramen and Carling. Molson Coors is listed on the Dow Jones World Sustainability Index, the most recognized global benchmark of sustainability among global corporations, with the highest score in the beverage sector globally. For more information on Molson Coors Brewing Company, visit the company's web site, www.molsoncoors.com.
In the UK and Ireland, Molson Coors has over 2,000 employees and breweries in Burton upon Trent, Tadcaster, Alton, and Sharp's brewery in Rock, Cornwall. It has a market share of around 20% of the UK beer market. Our portfolio includes Carling, the UK's best-selling lager for three decades, Coors Light, Grolsch, Worthington's, Caffrey's, Cobra, Corona, Doom Bar, Singha and a range of speciality beers.
Molson Coors Ireland is the country's fastest growing brewer with beers such as Carling, Grolsch, Cobra, Blue Moon (Rep. & N. Ireland), Corona and Coors Light (both N. Ireland only). Established in 2009, it has offices in Maynooth and Belfast and its brands now account for over 10% of the Irish lager market.
About Purple WiFi http://purplewifi.net
Purple WiFi provides a fast, secure, Social WiFi solution to businesses wishing to offer free WiFi to visitors. The business is provided with valuable analytical data to enable more effective marketing. Purple WiFi is cloud-based and natively integrates with most leading wireless hardware manufacturers.
The service is growing quickly across 88 countries with an active reseller base of over 300 in 60 countries. Growth is being seen in all sectors, most notably in hospitality (where people have time to spend online), retail (where footfall tracking is essential), healthcare (offering transparency around service and communication) and entire cities moving towards the Internet of Things.
Purple WiFi is also a member of the Internet Watch Foundation (IWF), highlighting its commitment to content filtering and minimising access to abusive online content.