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Purple expands further into Europe with Madrid office

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Gonzalo Sánchez appointed Regional Sales Manager

March 14, 2016: Purple, the intelligent spaces company, today announced the opening of a new office in Madrid, Spain.

Purple logo
Purple logo

Gonzalo Sánchez has been appointed to the role of Regional Sales Manager, reporting to Roberto Aguirre, Sales Director, EMEA who is also based in the Madrid office. Gonzalo is an experienced business developer, having held previous sales manager roles at Teradata. Currently there is a team of six based in the Madrid office, including the company’s Chief Revenue Officer, Eric Law.

Purple is enjoying rapid global expansion. 134 countries are now using the Purple platform, with 8 million users in 15.5k venues benefiting from seamless WiFi connection. Purple has recently rebranded to reflect its focus on delivering ‘Intelligent Spaces’. Adding to its guest WiFi, analytics and marketing product, the evolved Purple offering encompasses a wider range of data elements. The resulting intelligence provides valuable learning about customers and venues – information that shapes business decisions.

Turning Madrid Purple
With existing strongholds in Europe, Asia-Pac, the Americas and Australia and New Zealand, Purple’s customer base includes Molson Coors, Legoland, Jaguar, United Wireless Arena, City of York and TUI. Purple’s Madrid office, in Calle de María de Molina, will serve 50+ existing customers in Spain, including Porcelanosa, as well as reaching out to new prospects and growing the business through Service Providers and partners.

Gonzalo Sánchez comments, “Being closer to our Spanish clients is essential for us. We can learn more about the businesses that we work with, which helps us to develop solutions in which their IT (CTO) and marketing (CMO) departments can collaborate.

“There is a huge appetite for ‘Intelligent Spaces’ in Spain and Europe in a wide range of sectors, including retail industry, restaurants, hotels and banking. We look forward to networking with businesses and offering workshops and training, which will help to raise awareness of what Purple can achieve for customer-facing European businesses.”

‘Intelligent Spaces’ Explained
Purple’s latest product developments, integral to ‘Intelligent Spaces’ include: Purple Location, which pinpoints devices to enable heat-mapping, zone flow information and journey management; Purple Fusion, supporting connection to any type of data source, making it possible to collect a wide scope of information about a physical space, which can be analysed and acted upon; and Purple Provision, a commercial product, which offers a completely secure guest and staff WiFi environment, ideal to facilitate BYOD.

Roberto Aguirre, Sales Director, EMEA, comments: “The Madrid office is already growing quickly and we are seeing huge demand for our services. Purple is taking the lead in visualising data about any physical space, pulling in all sorts of data points. When this is combined with the information already available through WiFi data, Purple can provide information about the location and customers that can be analysed and acted-upon, bringing unmatched business and customer benefits.”

About Purple http://www.purple.ai/
Purple is an intelligent spaces company. It evolved from Purple WiFi, the cloud-based marketing and analytics WiFi software company, to take the lead in real-time analytics and marketing for venues and businesses that want to engage with visitors and understand the use of physical spaces.

Purple refers to this process as ‘Intelligent Spaces’ and can help brands to learn more about their location, customer base and help them to take action.

With nearly 8 million users across 134 countries, Purple works with a range of brands and venues, including Molson Coors, Legoland, Jaguar, United Wireless Arena, City of York and TUI.

It has a global agreement in place with Westcon Comstor, in addition to an active reseller base of over 300 in 60 countries. Purple employs over 70 full time staff and currently has offices in the UK, US, Madrid and Melbourne with more offices planned.

Huge growth is being seen in all sectors, including hospitality, where people have time to spend online, retail, where footfall tracking is essential, healthcare, offering transparency around service and communication and entire cities moving towards the Internet of Things.

Purple divides its offering into two specific segments; small businesses and enterprise customers.

Small businesses can continue to take advantage of Purple’s free guest WiFi product and purchase a cloud software license, which allows open access to marketing and analytics tools.

Enterprise customers have the option of four product lines: WiFi, Location, and two new offerings; Fusion and Provision.

  • Purple WiFi is the well-established guest WiFi, analytics and marketing product.
  • Purple Location is a location based services product that works to actually pinpoint devices, enable heatmapping, provide zone flow information and enable journey management.
  • Purple Fusion is the latest offering, enabling connection to any type of data source, which can then be analysed and actioned. A variety of different data sources will be utilised to harvest information about any physical space.
  • Purple Provision is a commercial product more suitable for businesses, enabling a completely secure guest and staff WiFi environment. This uses automatic certificate provisioning instead of WPA or other encrypted WiFi SSID’s, which are intrinsically insecure for a BYOD environment.

Press contacts:
Lloyd Gofton - lloyd@liberatemedia.com - +44 (0)7919 353 484
Justine Holman - justine@liberatemedia.com - +44 (0)7808 608416
Catherine Goddard – catherine@liberatemedia.com - +44 (0)7720 635048