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Qubit Announces New Integration with SAP® Applications That Brings True Personalization to Ecommerce Businesses


Qubit’s integration will allow retailers using SAP® Customer Experience to increase revenue by as much as 6 percent

[London and New York - 19 JULY 2018] Qubit Digital Ltd, a leader in marketing personalization technology, today announced that Qubit 2.0 now integrates with SAP® applications, including SAP® Customer Experience. The Qubit Pro and Qubit Aura products, which allow ecommerce companies to create truly personalized experiences that can increase revenue by up to six percent, can now be seamlessly integrated with the cloud commerce platforms of existing SAP Hybris users.

Qubit logo
Qubit logo

With Qubit, retailers can build experiences across the visitor journey that speak to specific segments, from first-time visitors to long-term VIPs. The technology brings together industry-leading data collection methods, advanced segmentation capabilities, and a suite of proven personalization techniques. Thanks to the new integration, SAP Customer Experience users can achieve all of this rapidly and seamlessly.

“Personalization is now seen as essential to the success of ecommerce businesses. Customers expect brands to remember their preferences and build a tailored shopping experience around them,” said Graham Cooke, CEO of Qubit. “This new integration with SAP Customer Experience will allow all of the industry-leading brands that use this platform to turbo-charge their personalization efforts with Qubit Pro and Qubit Aura.”

Qubit Pro is the fastest, most scalable personalization platform available. By delivering a deeper understanding of each customer and their interactions, targeted experiences can help deliver a six per cent increase in revenue. Qubit Aura brings this data-led approach to the mobile web so that the overall customer journey is drastically improved, driving a 33 percent increase in revenue on desktops in some cases.


About Qubit
Qubit is a leader in delivering highly persuasive personalization at scale. Award-winning brands in ecommerce, travel and gaming work with Qubit to transform the way they understand and influence their customers. Companies like NET-A-PORTER, Topshop, Emirates, Ubisoft, Thomas Cook, and Ladbrokes Coral are using the Qubit personalization platform to increase revenue, build loyalty and significantly improve their marketing efficiency. Every week Qubit is used to personalize approximately $600 million in online sales. Headquartered in London, the company has offices across Europe and the U.S. For more information, please visit:

SAP, SAP Customer Experience and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. See for additional trademark information and notices.

George Barker, Communications