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Qubit pledges full support to Mimi Anderson in World Record run across the United States


2,850 mile journey across America in latest attempt to break new records

[LONDON - 26 September 2017] - Qubit, the leader in delivering highly persuasive personalization at scale, announced today the company's support for endurance runner Mimi Anderson in her attempt to break a new world record for running across the United States.

The attempt started at 6am on the morning of the 7th September from the steps of Los Angeles City Hall and Anderson will endeavor to reach New York in approximately 53 days. In order to achieve the world record, she needs to beat the previous one set in 1979 of 69 days, 2 hours and 40 minutes, and with 2,850 miles in front of Anderson, it will mean having to complete nearly two marathons a day. Anderson will be raising awareness and money for two charities:

  1. Free To Run - an organization that uses the power of sports to help women and girls overcome the harmful effects of conflict and discrimination
  2. Marie Curie - an organization that provides care and support for people living with any terminal illness, and their families.

"When we heard about what Mimi was looking to achieve we had to put our full support behind her, we’re incredibly proud to be with her on this journey across the United States, raising awareness and money for two worthy causes, Free to Run and Marie Curie,” said Graham Cooke, CEO of Qubit. “The company is enthusiastically following her entire trip and will be ready to welcome Mimi in a few weeks time on the steps of City Hall in New York."

"It's absolutely fantastic to have the support from a tech startup like Qubit. We seem to be on a very similar journey… British born and racing across the United States,” said Mimi Anderson. “The Qubit team really understood the importance of what my team and I are trying to achieve with this race. I'm delighted to partner with them and I look forward to seeing everyone at Qubit after the race!"

You can follow Anderson’s journey at where you’ll be able to track her progress, donate, or even have the opportunity to run with her at various points along the journey.

About Qubit.
Qubit is the leader in delivering highly persuasive personalization at scale. Award-winning brands in ecommerce, travel and gaming work with Qubit to transform the way they understand and influence their customers. Companies like Ubisoft, CafePress, Topshop, Shiseido, Ladbrokes Coral, and Emirates, are using the Qubit personalization platform to increase revenue, build loyalty and significantly improve their marketing efficiency. Every week Qubit is used to personalize approximately $600 million in online sales. Headquartered in London, the company has offices across Europe and the U.S.

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George Barker, Communications