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Retailers, Manufacturers and Brand Managers Gain Competitive Advantage From New Website Pricing Comparison Tool


Leading retail intelligence technology group Cogenta ( has launched Web Advantage, an innovative new tool, which for the first time, enables retailers, manufacturers and brand managers to compare real-time pricing across multiple product categories.

Developed in response to client demand, Web Advantage provides highly accurate up to the minute price intelligence data and competitive price tracking from consumer good sites across the web. This enables the system’s users to compare and analyse their own price-points and stock holdings with those of their competitors or channel partners (as in the case of manufacturers).

Web Advantage
Web Advantage

Users can then exploit the highly lucrative opportunities available from adjusting their prices ahead of the pricing positions held by their key market competitors. The intuitive plug-in system is designed to be compatible with existing working practices and is based on Cogenta’s acclaimed real-time pricing analysis engine which monitors over 15 million products a day.

Adrian Hobbs the CEO of Cogenta felt that the new product will enable retailers and manufacturers to reach new levels of competitive price management. In his view; “We’ve involved our customers in the development of Web Advantage and the new tool closely reflects their input and wish lists.

“The feedback on Web Advantage has been great, particularly as this is the first time they will have seen something that helps them to stay ahead of their competitors’ price-points quite so effectively across a wide range of categories. This level of real-time price intelligence allows users to derive price positions on consumer goods that were previously just not an option. This delivers an enormous commercial advantage to both retailers and manufacturers alike, especially those in highly price sensitive sectors.   For buyers in markets such as toys, beauty, parenting products and computer games, this is a completely new approach to competitive price tracking.  It is incredibly easy to use and gives immediate insight in to the user’s market position. Given the potentially significant financial benefits, we are confident that demand will prove to be extremely high.”


About Cogenta: (
Cogenta is the pioneer and the market leader in the provision of retail and pricing intelligence to UK’s top and most trusted high street and online retailers. Its competitive intelligence service (NetPrice) equips UK’s operating retailers with the business intelligence to help them to optimise stock and pricing decisions and therein maximize profits every day.

Cogenta provides unrivalled level of data accuracy and tracks price, stock, delivery information and promotional activity surrounding retail products in a wide range of categories.

They also publish consumer shopping applications that help consumers to make the best pricing decisions. Cogenta tracks consumer shopping behaviour and enables brands and retailers to communicate and target new audiences via mobile.

For further information, please call:
Adrian Hobbs
Cogenta Ltd
+44 1753 827907


Leigh Richards
The Right Image PR & Social Marketing
+44 (0)7758 372527