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Reverb Networks explains unique advantages of Predictive Self-Optimizing Networks


New P-SON capability from Reverb delivers exceptional self-optimizing network benefits currently unfulfilled by legacy SON systems

Sterling, Virginia, Thursday October 30, 2014

Reverb Networks Logo
Reverb Networks Logo

Self-optimizing network specialist Reverb Networks has released new details of the speed, stability and customer experience benefits of their unique Predictive self-optimizing network solution.

Reverb Networks recently introduced Predictive SON, which moves self-optimizing networks forward to next generation pre-active capabilities.

But what are the advantages of P-SON? By “pre-acting” to network demands, Reverb’s SON system reduces OSS demands, increases stability, and increases customer experience.

Faster Response to Events
Traditionally self-optimizing networks have been very weak at providing responses to network demands in real time. Predictive SON, in contrast, is able to “pre-act”, which means making adjustments before the expected load takes place. The capability is also referred to as “beyond real-time”.

Increased Operational Stability
Predictive SON allows networks to remain much more stable over a longer timeframe, rather than bouncing between one setting and another in reaction to events that have already occurred. One added advantage of this approach is that the OSS system is not overloaded by a large number of commands arriving in a very short space of time, a problem with many existing SON implementations.

Improved Customer Experience
By using Predictive SON to adapt the network capability in advance of any expected heavy load event, the network can be prepared for that load and help deliver a customer experience that is much more satisfying and proactive for individual subscribers.

“Reverb’s unique Predictive SON capability is one of the quickest and least expensive ways to improve the way a mobile network responds to heavy peak loads,” said Zoran Kehler, CEO Reverb Networks. “By predicting precisely when load will arrive, we can prepare the network in advance and make the entire system more robust, improving availability and increasing customer experience markedly over existing responses.”

Reverb Networks is exhibiting at the LTE Americas 2014 conference taking place in Dallas, USA, from 18-20 November 2014. More information can be found at the event website:-


About Reverb Networks
Reverb Networks is a pioneering provider of automated, customer-centric and value-based self-optimizing network solutions. Reverb’s InteliSON product suite enhances networks of mobile network operators through frequent and proactive self-optimization, improving network coverage and capacity and increasing spectral efficiencies. Headquartered in the United States, Reverb Networks has presence in the Americas, Europe, Middle East, and Asia, and offers support across the globe.