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Press Release

Run Sheldon! Speeds its Way onto the App Store


Classic Tortoise and the Hare fable receives a fresh new gaming twist in Run Sheldon!

Barcelona, Spain - 11 April 2013 - Independent developer, Bee Square, today announced the debut of Sheldon the Tortoise in its new game Run Sheldon!, available now on the App Store iPad, iPhone and iPod touch. Run Sheldon! is a fast-paced, addictive action runner in which players have to help Sheldon the tortoise race to victory and outwit an endless stream of hares who will do anything to stop him.

Run Sheldon!
Run Sheldon!

Inspired by the classic fable “The Tortoise and the Hare”, the game begins after the Hare Gang, unhappy about losing the race; decide to get their trophy back from Sheldon, the triumphant tortoise.  Playing as Sheldon, gamers must guide the hero as far as they possibly can across a series of immersive environments whilst collecting coins that can be used to upgrade Sheldon’s appearance and abilities. Some of the locations that Sheldon must negotiate in his adventures include lush grassland, pools, waterfalls, floating platforms and jungles. Run Sheldon! merges beautiful cartoon-style graphics with super simple ‘one tap’ control mechanic to appeal to gamers of all ages.

To help Sheldon the tortoise in his adventures, Run Sheldon! features a wide array of amazing power-ups and items to help him run, fly, bounce and swim his way to freedom. All coins collected in the game can be used to upgrade Sheldon’s power-ups, as well as purchase extra clothing and lives. Players are also given an endless stream of challenges to complete in order to serve up that ‘just one more go’ factor in spades. 

Key Features:

  • Beautiful cartoon-style graphics and animation

  • Amazing locations: grassland, lush jungle, air and underwater levels

  • Super simple one-tap controls

  • Huge array of power-ups: Bouncing Bubble, Super Wings, Mega Boost, and Glide Power

  • Six different enemies to avoid and smash

  • In-app extras: additional powers, extra lives, and more

  • Complete a host of challenges

  • Super Social: integrated with Game Center, Facebook and Twitter

  • Available in English, French, Italian, German, Spanish

Run Sheldon! is available for free on the Apple App Store for iPad, iPhone and iPod touch at:!/id619170792 or at:

A video of the gameplay can be watched at:

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Note to editors
Additional assets and icon of Run Sheldon! are available on appromoter at or at

Watch the trailer video at

About Bee Square
Bee Square is an independent game studio located in Barcelona. The company was founded in June 2012, with the mission is to create engaging and fun game experiences.  All of our games are free to play and available across various platforms and devices. We have assembled a talented team from industry professionals focusing on creating high quality mobile titles.

Media Contact
For more information write to:
Valentina Ciolino, dimoso - - +44 02070332660