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SAP Hybris: Beyond CRM Truck to showcase the next evolution in omnichannel technology


SAP Media Alert — May. 26, 2016SAP SE (NYSE: SAP) today announced that its ‘SAP Hybris Beyond CRM Truck Tour’ has completed the UK leg of its marathon 2016 European tour. The truck spent time at SAP UK and Ireland head office in Bedfont Lakes, Feltham as well as traveling to a high-profile customer site in Manchester. This is the latest stop in a roadshow which will see the Beyond CRM Truck travel to over 50 destinations across 11 countries during a 90-day tour.

At each stop customers, prospects, partners and industry influencers will be invited onto the truck where SAP experts will showcase a range of presentations, demos and client solutions across three themed spaces. SAP Hybris will provide access to the latest customer engagement and commerce software, visitors will experience digital transformation first hand and see how marketing, sales, commerce, service and billing technology come together.

Wrapped in SAP’s unmistakable branding, the formidable vehicle – which weighs 33 tons and measures 16.5 metres in length – will be hard to miss as it makes its way across the continent. Onboard the truck, SAP Hybris will be showing over 100 demos including SAP Hybris Cloud for Customer and SAP Hybris Marketing.

Many of these technologies and solutions are being shown in Europe for the first time during the tour. For example, SAP Hybris will be demonstrating ‘BullsEye’, a prototype technology currently still in development at Hybris Labs. This in-store customer engagement and analytics tool uses an IoT selection mechanism to digitise the customer experience and convert user information into online customers.

Jamie Anderson, SVP and CMO of SAP Hybris: “We are really excited to be touring the SAP Hybris Beyond CRM Truck around Europe. This is a landmark event for SAP Hybris – it’s the first time that we have taken the truck on a European tour, and it presents a wonderful opportunity to engage with our customers across the region. The UK is an important and strategic market for SAP Hybris. We are passionate about bringing the SAP Hybris experience to our customers and working with them to drive innovation across their customer engagement and commerce solutions. Beyond CRM is more than a concept, it will change how businesses engage with the consumer in the digital age, innovate, do business and simplify the technology landscape.”

SAP Hybris solutions enable in-the-moment customer profiling, digital commerce and community development, empowering a business’s front office to stay connected with the needs of its customers and prospects.

For more information, visit Follow SAP Hybris on Twitter at @saphybris.

Media Contact:
Valerie Oladeinde (Octopus Group) +44 (0) 845 37 07 024

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