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SBS Broadcasting Deliver Latest TV Hits to the Netherlands with Avere


SBS Broadcasting chooses Avere to deliver flexible access to new object storage infrastructure

Amsterdam, Netherlands – March 22, 2016Avere Systems, a leading provider of enterprise storage for the hybrid cloud has been chosen by Dutch commercial broadcasting company SBS Broadcasting BV (SBS) to enhance its storage infrastructure. With viewers demanding high quality broadcasting at lightning speeds, SBS required a reliable, scalable and performant approach to store large quantities of ever-changing content. The new storage solution also needed to handle the demands of SBS’ video editing and transcoding services for quality television programs on popular Dutch channels such as SBS 6, SBS 9, Net 5 and Veronica.

Avere Systems company logo
Avere Systems company logo

SBS had adopted a traditional NAS solution for its storage, but over time as both the cost of the system and the amount of content grew, it searched for an alternative that would provide the scalability they needed, but much more affordably. This prompted SBS to consider an object storage platform but it ran into concerns over performance as well as the file-based access requirements needed for some of its critical applications.

To overcome these issues, SBS chose a combined solution that uses an Avere FXT Edge filer providing a high performance and powerful interface allowing any application to access its new object storage platform. This integrated solution began as an operational trial using a half-petabyte of storage and, based on the success of this innovative approach, SBS now plans to expand the installation to include a large multi-purpose library of broadcast content, video editing and transcoding as well as meeting its backup and archive requirements.

Josbert van Rooijen, Manager of Broadcast and IT at SBS said, “We were looking for a storage solution to fit all different purposes and found Avere with object storage to be a killer combination. The beauty of this joint solution is that it ticks all the boxes for SBS – scalability, resilience, speed and cost-effectiveness. We look forward to extending the use of the solution to different kinds of all-important data across our environment.”

“With increasing demand on broadcasting companies to instantly deliver an array of content to vast audiences, broadcasters need the assurance that every application can gain access to content no matter how it is stored,” said Ron Bianchini, President and CEO of Avere Systems. “Avere is proud to be supporting SBS in creating a highly flexible storage architecture that is producing and delivering the Netherlands’ most popular content to its viewers.”

About Avere Systems
Avere is radically changing the economics of data storage. Avere's hybrid cloud solutions give companies -- for the first time -- the ability to end the rising cost and complexity of data storage and compute via the freedom to store and access files anywhere in the cloud or on premises, without sacrificing the performance, availability, or security of enterprise data. Based in Pittsburgh, Avere is led by veterans and thought leaders in the data storage industry and is backed by investors Lightspeed Venture Partners, Menlo Ventures, Norwest Venture Partners, Tenaya Capital, and Western Digital Capital. For more information, visit


Media Contact:

Bhava Communications for Avere Systems
Amber Winans

Rest of World:
Omarketing for Avere Systems
Rose Ross