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Searchmetrics Delivers Unrivaled Mobile SEO Visibility and Content Performance Optimization As Google Mobile Algorithm Goes Into Effect

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Searchmetrics Suite Provides Mobile SEO Visibility Plus Actionable Insights and Recommendations To Understand and Improve Mobile Performance

San Mateo, April 20th, 2015 – Starting tomorrow, Google will be rolling out an algorithm update that rewards mobile-friendly websites with higher rankings, likely causing significant visibility and traffic drops to any website that is not mobile optimized. According to Google Webmaster Trends Analyst Zineb Ait Bahajji the mobile-friendly algorithm will impact more sites than the Panda or Penguin. Searchmetrics, the leader in search and content optimization, today announced new features to its award-winning Searchmetrics Suite that provide actionable insights and recommendations to guide brands in optimizing their search and content for mobile performance, enabling them to influence online consumer intent and win more business.

Marcus Tober, CTO and Founder of Searchmetrics
Marcus Tober, CTO and Founder of Searchmetrics

Searchmetrics is announcing a new Mobile SEO Visibility Score. Searchmetrics industry-leading Visibility Score is a reliable and accurate indicator of your online presence. Based on over 7 years of global, historical search data from the largest search knowledge database in the world, the Visibility Score is trusted by reputable media sources such as The New York Times, Bloomberg, and The Guardian. Today, we are announcing a new Mobile SEO Visibility Score, enabling you to identify differences between mobile and desktop rankings for your domains, and your competitors’

Elevate Mobile and Local Content Performance
With Searchmetrics Suite industry-leading Mobile SEO and Content optimization capabilities, digital marketers, SEOs, and content professionals can now track mobile content performance across millions of domains on demand, and use this information to improve their sites and landing pages in mobile searches.

In addition to the new Mobile SEO Visibility, today’s release includes new Mobile Rankings, Local Mobile Performance, Mobile Site Structure Optimization and Mobile Content Optimization, enabling you to:

  • Increase mobile content relevance – Attract your target buyer and optimize your desktop-based content for mobile devices by discovering new topics and adding them to your projects, on-the-fly
  • Drive mobile commerce – Capture consumers ready to purchase on mobile devices by uncovering and optimizing the gap between your current mobile content and the demands of the market
  • Clear mobile action items – Eliminate the guesswork in mobile content creation with relevant, prioritized, actionable recommendations for mobile improvement across keywords and pages
  • Measure local, mobile performance – Analyze the impact of a website’s mobile content efforts across local cities for millions of domains, instantly
  • Uncover mobile trends – Attribute fluctuations in mobile performance weekly with the new Mobile Winners and Losers now available on-demand in the Research database

“The huge increase in mobile focused search activity and Google’s impending mobile-friendly update means most marketers and SEO professionals need to be heavily focused on executing mobile search strategies. The new mobile data and information we’re providing gives them an array of must-have insights to help analyze and boost the success of those strategies,” said Marcus Tober, Founder and CTO of Searchmetrics.

-Ends-

About Searchmetrics
Searchmetrics is the pioneer and leading global enterprise platform for search experience optimization. Search Experience Optimization combines SEO, content, social media, PR and analysis to create the foundation for developing and executing an organic search strategy. It places the spotlight on the customer, contributing to a superior and memorable purchase experience.

Enterprises and agencies use the Searchmetrics Suite to plan, execute, measure and report on their digital marketing strategies. Supported by a continually updated global database, Searchmetrics answers the key questions asked by SEO professionals and digital marketers. It delivers a wealth of forecasts, analytic insights and recommendations that boost visibility and engagement, and increase online revenue. Many respected brands, such as T-Mobile, eBay, Siemens and Symantec, rely on the Searchmetrics Suite.

Searchmetrics has offices in Berlin, San Mateo, New York, London, and Paris, and is backed by Holzbrinck Digital, Neuhaus Partners and Iris Capital.

Media Contact
Uday Radia
CloudNine PR Agency
uradia@cloudninepr.com
+44(0)7940 584161