SAN MATEO, Calif. – May 23, 2016 - Searchmetrics today announced it has secured nearly $8 million in new financing to fuel new growth opportunities and initiatives for the company’s award-winning search optimization and content performance software suite.
Searchmetrics, a leading vendor of global SEO software and analytics tools, has raised more than $31 million in equity funding over five rounds since it was founded in late 2007. Major investors include Holtzbrinck Digital and Iris Capital. The new financing, a 7 million euro ($7.96 million US) debt facility, comes from Kreos Capital, Europe’s leading provider of growth debt financing to high-growth companies.
“In Kreos, we found an ideal partner to refine and expand our investments in the product and in customer service,” said Searchmetrics Chief Executive Officer Volker Smid. “We look forward to continuing the momentum seen in the first five months of the year.”
Companies large and small are moving from understanding and executing classical search optimization techniques into creating holistic online marketing strategies. The latest financing round will provide capital for Searchmetrics to implement a plan for new innovations in the field via unique and data-driven products features and services.
Headquartered in Berlin, with offices in London, New York and San Mateo, Searchmetrics delivers data analytics across 27 countries to help companies improve their positioning in search engine results. The Searchmetrics Suite™, now in its sixth generation, in early May was named “Best SEO Software Suite” by the European Search Awards.
In 2015, global sales rose 74 percent over a year earlier, while U.S. saw growth of almost 140 percent. In March, Searchmetrics introduced Mobile App Rankings, giving businesses a unique new tool to track a particular application’s performance against competitors.
Google and other search engines are increasingly displaying mobile apps as potential answers to user queries in mobile search results, making search an important channel for driving app installs and attracting traffic, engagement and app conversions.
The Enterprise software Searchmetrics Suite™ contains the world’s largest global and historical database, spanning search, content, PPC, social and mobile. The software includes rankings of more than 120 million domains and one billion URLs. Searchmetrics Suite™ monitors more than 600 million keywords.
Changing search technology has forced SEO platform providers to up their games. These changes have created an entirely new search paradigm − search and content optimization. And since search engines have put a fence around a lot of their data, SEO platforms need to bring their own rich data to the party − and powerful tools to analyze it.
There’s only one search platform that owns its data: Searchmetrics, the world’s #1 SEO and content performance platform. We don’t rely on data from third parties. Our historical database spans seven years and contains over 250 billion pieces of information, such as keyword rankings, search terms, social links and backlinks. It includes global, mobile and local data covering organic and paid search, as well as social media. We have the largest global reach of any SEO platform, crawling the Web every day in more than 130 countries.
Searchmetrics monitors and reveals the full business available to you online. We provide our customers with a competitive advantage and help them identify new business opportunities by exposing the content consumers are engaging with on industry and competitors’ sites. Our Visibility Score − trusted by reputable media sources such as The New York Times, Bloomberg and The Guardian − reliably indicates your online presence.
We provide the insights our customers need to deliver results. Searchmetrics guides SEOs and content marketers with suggestions for creating content that improves relevance and boosts conversions. It shows the connection between social media links and overall engagement. And its analytics make clear which content performs the best and how an organization’s content performs against its competitors.
With Marcus Tober, one of the top 10 SEO minds in the world, leading Searchmetrics’ product development, we have over 100,000 users worldwide, many of whom are respected brands such as T-Mobile, eBay, TripAdvisor, Siemens and Symantec. They depend on Searchmetrics and our 10 years of product innovation to maximize their online performance.
We are the future of search. Today.
About Kreos Capital
Kreos Capital is the leading provider of growth debt financing to high-growth companies in Europe and Israel with revenues up to EUR 200 million. Since 1998, as the pioneer growth debt provider across Europe and Israel, Kreos has completed over 400 transactions and committed more than EUR 1.4 billion in 15 different countries. Kreos is dedicated to supporting management teams and their equity investors with flexible loan structures for all stages of a growth company’s development and to address the needs for growth capital, working capital, acquisition financings, lower mid-market buy-outs, roll-up strategies, banks re-financings as well as pre- and post-IPO financings. Kreos’s most recent fund, Kreos V, was launched in January 2016 and has EUR 400 million of equity commitments from top-tier institutional investors. The Kreos global team has extensive debt financing, management and equity investing experience, covering the pan-European market from its locations in London, Tel Aviv and Stockholm.