Searchmetrics' CTO will become the new Chief Innovation Officer (CIO) of the Searchmetrics Market Innovation Lab as of January 2019
San Mateo, December 06, 2018 ‒ Since its founding in 2005, Searchmetrics and its innovative suite of Search and Content solutions have been driven by its founder and CTO, Marcus Tober. In January 2019 Marcus will take on a new position in the company: leading the newly-founded Searchmetrics Market Innovation Lab as Chief Innovation Officer (CIO), focused on developing new search solutions.
Tober’s responsibility for day-to-day management and delivery of the existing product portfolio will be transferred to CEO, Volker Smid.
With the product organization reporting to Smid and supported by Tober, who in his role as CIO, will drive new innovation, Searchmetrics will not be seeking to appoint a new CTO immediately.
The change of role for Tober coincides with finalization of plans for the introduction of the seventh update of the company’s Searchmetrics Suite software. Tober has now successfully managed the launch of the Early Access version of The Suite. The progress to full market launch of the updated product in 2019 requires less innovation work, allowing the product team to take over.
The Market Innovation Lab is the first of its kind in the industry: The Lab is formed by a team of Searchmetrics developers and Data Scientists. Under Tober's guidance, they will work on developing new search solutions, including tackling the toughest problems faced by Searchmetrics customers and the wider SEO and marketing community. Marcus and the innovation team will report directly to the Searchmetrics Board of Directors.
As CIO, Tober will continue to be the brand ambassador for Searchmetrics. As always, he will work towards the greater recognition of SEO in the marketing industry.
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