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Shop Direct automates cyberattack detection with Vectra


The United Kingdom’s second-largest pureplay digital retailer uses artificial intelligence to reduce the security operations centre workload and speed-up incident response

Liverpool, UK – February 22nd, 2018 – Vectra, the leader in automating the hunt for in-progress cyberattacks, today announced that Shop Direct, the United Kingdom’s second-largest pureplay digital retailer, selected the Cognito threat detection and response platform from Vectra to protect its ecommerce sites and enterprise operations and streamline security operations.

With over £1.9 billion in annual sales, Shop Direct brands include digital department stores and, as well as luxury fashion retailer

“Every organisation at some point is subject to a breach, incident or cyber event,” said Liam Fu, head of information security at Shop Direct. “The ability to quickly and accurately detect and respond to threats is paramount, and Vectra is helping us reduce business risk.”

Once a catalogue company, Shop Direct has transformed into a pureplay digital retailer. Ensuring the trust of 4 million active customers and navigating regulatory mandates, such as the European Union General Data Protection Regulation (GDPR) requires the company to actively mitigate cyber risks.

Automate security operations
Shop Direct relies on the Cognito automated threat detection platform from Vectra to speed-up incident response. As a security analyst in software, Cognito uses artificial intelligence (AI) to detect hidden threats – from virtual workloads in data centres and the cloud to user and internet-of-things devices.

Vectra Cognito instantly prioritises the highest-risk threats, which enables the Shop Direct security team to respond faster to stop in-progress attacks and avert data loss. With Vectra Cognito, Tier-1 analysis that could take hours or days is complete in minutes, so an in-progress attack can be stopped faster.

“AI and machine learning are transforming cybersecurity and enabling enterprises to better defend themselves,” said Hitesh Sheth, president and CEO of Vectra. “Organisations like Shop Direct are augmenting their security teams with AI to protect the success of their business.”


About Shop Direct
Shop Direct is the second-largest pure-play digital retailer in the United Kingdom, with annual sales of £1.93 billion. Its digital department store brands are,, and The company receives an average of more than 1.3 million website visits every day, with 69% of online sales completed on mobile devices.

Shop Direct exists to make good things easily accessible to more people. With its department store range of famous brands, market-leading technology and data capabilities, and unique financial services products offering flexible ways to pay, it is well placed to deliver on that promise.

The company sells more than 1,800 famous brands, including big name labels and own exclusive brands. It has four million customers and delivers 49 million products every year. Shop Direct’s free click and collect service, Collect+, delivers to 7,000 stores across the country, increasing ease and convenience for customers.

About Vectra
Vectra® is transforming cybersecurity with AI. Its Cognito™ platform automates cyberattack detection and response from data center and cloud workloads to user and IoT devices. Cognito correlates threats, prioritizes hosts based on risk and provides rich context to empower response with existing security systems, reducing security operations workload by 168x. Vectra was named “Most Innovative Emerging Company” in the Dark Reading Best of Black Hat Awards. InformationWeek also named Vectra one of the Top 125 companies to watch in 2016. Vectra has been issued 5 U.S. patents with 14 additional patents pending for cybersecurity applications of machine learning and artificial intelligence. The company is headquartered in San Jose, Calif. and has European regional headquarters in Zurich, Switzerland. For more information, visit

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Vectra, the Vectra Networks logo and Security that thinks are registered trademarks, and Cognito, the Vectra Threat Labs and the Threat Certainty Index are trademarks of Vectra Networks. Other brand, product and service names are trademarks, registered trademarks or service marks of their respective holders.