A taste for nostalgia rules as shoppers prepare to party
London – 24th February 2011 - Twenga, the most comprehensive shopping search engine, has observed a new trend as the Royal Wedding approaches.
Since the beginning of January, the number of “William & Kate” products on Twenga has more than doubled, from 206 to 419.
The theme is decidedly retro, with bone china mugs, decorative plates and tea towels in the long tradition of Royal weddings. With a life-size cut-out of the couple, William & Kate cup-cake cases, Union Jack flags and party bunting, the street party is also making a comeback.
The soon-to-be Queen Consort’s influence on shopping habits can also be seen in the 100% increase in searches for “lipsy Kate Middleton dress” this month compared to last, as young women seek to emulate the style that won a prince.
Twenga, the new-generation search engine enables millions of shoppers throughout the world to find what they want, at the best price, from the online shop of their choice.
Thanks to its proprietary technology, Twenga automatically gathers offers from online retailers and displays them in one searchable interface. As a result, Twenga has the most comprehensive listing of online shops. Its search results are objective and not biased by commercial relationships.
Founded in 2006 by Bastien Duclaux and Cedric Anes, Twenga runs 15 sites, including the UK, France, Spain, Italy, Germany, the Netherlands, Poland, Brazil, Russia, the United States, Australia, India and China, displaying 300 million offerings from more than 140,000 online shops. Twenga’s sites received 45 million visits in November 2010. In the same year, Twenga won the Red Herring 100 Global Award, the Young Technology Leader Award and the Ernst & Young Entrepreneur of the Year Award in the Company of the Future Category.
For more information please contact:
Jodie Welton at Connected PR
+44 (0)7887 780464