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Smaato Partners with IQzone To Generate Incremental Revenue for Android App Developers and Publishers


Mobile World Congress, Barcelona, Spain February 25, 2013 Smaato, the leading global mobile ad exchange, today announced a partnership with IQzone, a technology company specializing in post app mobile advertising solutions.

IQzone’s Postitial™ mobile advertising solution generates incremental revenue for Android app developers and publishers. This unique advertising technology creates a new ad slot for performance or branding campaigns that enables display of MPUs, full screen interstitial, rich media, and video ads without interrupting the user experience. The Postitial ad slot delivers increased engagement and high value eCPMs to publishers, maximizing mobile app monetization potential.

“The mobile advertising industry is a very dynamic industry with high paced technological innovation. You need the latest in technology and features in order to play a leading role in RTB-enabled mobile advertizing, therefore we are always looking for partners with innovative, state-of-the-art solutions. Partnering with IQzone enables Smaato to offer a plug-and-play post app mobile advertising solution for Android smartphones and tablets. Through this technology, user experience will be enhanced which will lead to higher monetization and significantly higher eCPMs for our publishers,” said Smaato COO Georg Fiegen.

“We are excited to be partnering with Smaato in launching IQzone’s Postitial advertising unit. Smaato is the industry’s leading Supply Side Platform and combines mobile advertising leadership with innovation in the space. This enables IQzone to instantly scale its Postitial advertising unit, giving Smaato publishers higher eCPMs and giving Ad Networks and DSPs access to incremental in-demand inventory“, said IQzone President and CEO Jim Wolfinger.

At Mobile World Congress (App Planet, Hall 8.1, D45), Smaato will showcase its latest global mobile advertising and monetization solutions. App developers are invited to drop by and to learn about Smaato´s unique global mobile ad optimization platform and global RTB ad exchange, which helps them successfully monetize their inventory on a global level.

About Smaato
Smaato is the leading global mobile advertising exchange and helps mobile app developers and publishers make more ad revenues worldwide. As an industry pioneer and leader, Smaato provides Ads for Apps, and operates the leading RTB ad exchange and mobile ad optimization platform. More than 70,000 app developers and publishers use Smaato to monetize their content in 230 countries.

Smaato’s unique feature is the aggregation of 90 Ad Networks and 50 DSPs to maximize mobile advertising revenues. Through an open API and the widest range of SDKs, Smaato technology can be easily integrated with ad networks, ad inventory owners (publishers and app developers) and 3rd party ad technology providers.
Smaato is an initial member of the OpenRTB Mobile subcommittee and an active member of the Mobile Marketing Association, Singapore Infocomm Industry (SITF), Singapore IT Federation and the German Digital Media Association BVDW.

Smaato received a Top 100 Private Company Award by AlwaysOn Media (2012, 2011, 2009 & 2007), is one of the AlwaysOn Global 250 winners in the Mobile category (2012 & 2011) and was named a "company to watch in 2010" by Financial Analyst Company GP Bullhound.

Smaato’s global headquarter is in San Francisco, California. The privately held company was founded in 2005 by an experienced International management team. Smaato’s European headquarter is in Hamburg, Germany and the APAC headquarter is in Singapore.

About IQzone 
IQzone, Inc. is a technology company specializing in mobile advertising solutions.  The company’s flagship product, Postitial™, provides Android developers and publishers with an incremental revenue stream.  The company is currently partnering with mobile ad networks, demand partners, and publishers to deliver the Postitial ad slot to smartphones & tablets globally.

IQzone is a privately held company, founded by a team of seasoned wireless executives and veteran software developers.  The company is headquartered in Scottsdale, Arizona, with an office in London, UK.

Press contacts:
For PR inquiries, please contact Smaato’s PR team:
UK: Pippa Melamet / James Ash, +44 20 7751 4444