San Francisco, Singapore, Hamburg, Germany, March 15th, 2013 – Smaato, the leading global mobile ad exchange for developers, has been announced as a 2013 OnMedia 100 Top Private Company. Smaato was selected in the B2B, Advertising Networks category.
The OnMedia award is highly regarded, for privately held companies that are looking to the future of their industry by disrupting digital media, social commerce and the advertising world with their product and service offerings, as well as creating a high growth business, offering huge upside for potential investors. This year’s award was chosen after deep analysis into each of the candidates businesses by the AlwaysOn editorial team, as well as a number of investment partners and industry experts from across the globe.
Smaato takes this recognition with great pride in response to the hard work and collaborative effort the team has put in, not only over the past year, but the life of the organization. Being a leader and innovator in Real-Time Bidding (RTB) for mobile, Smaato has positioned itself as the mediation platform of choice for over 70,000 app developers and publishers, with 50+ Demand Site Platforms (DSPs) and 90 ad networks.
“This honor really shows that Smaato is the leading mobile advertising technology company. Mobile RTB is on the fast track and Smaato is leading it. At the end of 2013, advertisers will be able to reach more than half of the US population via mobile thru RTB exchanges within a given month. Mobile is becoming an alternative to TV,” said Ragnar Kruse, founder and CEO of Smaato.
Smaato and the other Top 100 private companies will be honored on March 18th at OnMedia’s 2013 “Where Silicon Valley meets Madison Avenue” event in New York City. The event will host executives from disruptive companies in the marketing, branding, advertising and PR industries. Smaato CEO Ragnar Kruse will be a panelist at 11:30am on Tuesday, March 19th at “The State of the Advertising Game” panel.
Smaato is the leading global mobile advertising exchange and helps mobile app developers and publishers make more ad revenues worldwide. As an industry pioneer and leader, Smaato provides Ads for Apps, and operates the leading RTB ad exchange and mobile ad optimization platform. More than 70,000 app developers and publishers use Smaato to monetize their content in 230 countries.
Smaato’s unique feature is the aggregation of 90 Ad Networks and 50 DSPs to maximize mobile advertising revenues. Through an open API and the widest range of SDKs, Smaato technology can be easily integrated with ad networks, ad inventory owners (publishers and app developers) and 3rd party ad technology providers.
Smaato is an initial member of the OpenRTB Mobile subcommittee and an active member of the Mobile Marketing Association, Singapore Infocomm Industry (SITF), Singapore IT Federation and the German Digital Media Association BVDW. Smaato received a Top 100 Private Company Award by AlwaysOn Media (2013, 2012, 2011, 2009 & 2007), is one of the AlwaysOn Global 250 winners in the Mobile category (2012 & 2011) and was named a “company to watch in 2010″ by Financial Analyst Company GP Bullhound.
Smaato’s global headquarter is in San Francisco, California. The privately held company was founded in 2005 by an experienced International management team. Smaato’s European headquarter is in Hamburg, Germany and the APAC headquarter is in Singapore.
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For PR inquiries, please contact Smaato’s PR team:
UK: Pippa Melamet / James Ash, +44 20 7751 4444