Leading audio visual event supplier Smart AV, part of The Incredible Pixel Group (IPG), has today announced an official partnership with LED manufacturer Shenzhen Eastar Electronic Co., LTD (Esdlumen) as its first LED distribution partner within the UK.
This follows a recent expansion into the permanent LED installation arena from Smart AV, who has served the events and exhibitions industry as a rental partner for over ten years. As a distributor, under its new Smart LED division, Smart AV will offer quick turnaround and more direct support on a range of LED products including indoor, outdoor and creative LED. This will allow the company to offer training, servicing and technical support on the full range of Esdlumen products.
The partnership, confirmed during Smart AV’s recent LED research and development tour in China, will strengthen Smart AV’s position including the development of a new LED smart space. This space, to be relaunched at the company’s 40,000 sq ft. headquarters in early 2016, will showcase the full range of Esdlumen products available within a permanent installation showroom.
Darren Poultney, CEO of Smart AV and Founder of IPG, comments: “It is an honour to be chosen as the first UK distribution partner for Esdlumen, a company we had the pleasure of working with last year on our new 3.9mm CURVE LED product. Their commitment to product quality mirrors our own, in what is a key consideration for Smart AV when choosing a manufacturer to buy from. Becoming an official distributor will allow us to continue our work supplying events and exhibitions, extend our fleet and take on more permanent installation projects, with the highest-quality and latest LED products all within a shorter turnaround time.”
Jack Chou, owner at Esdlumen adds: “I am very happy to welcome Smart AV to the Esdlumen team as our first UK distributor. The UK has always been one of the leading territories for the latest LED products and we look forward to supporting Smart AV on increasing the product sales of Esdlumen in the UK together, while offering high levels of service and support to their clients”
As an official partner, Smart AV will provide all types and resolutions of LED for permanent installation within industries such as retail, corporate, licensed trade, sports, leisure and entertainment. This partnership has also led to an extension of Smart AV’s LED fleet, which currently sits at over 500 sq metres across 3.9mm indoor, CURVE, and Edge LED, as well as the 5.9mm indoor and outdoor curve solutions.
About Smart AV
Smart AV offers LED, multitouch and audio visual solutions for the events marketing space as well as permanent LED installations. It offers solutions from indoor and outdoor LED and multitouch video walls, through to conference production and individual exhibition stand installations. Smart AV is part of the Incredible Pixel Group (IPG) which was launched in May 2015 as an extension of Smart AV, to offer smart, interactive technology and digital services for events. The group incorporates four divisions: Smart AV, Smart Digital, Smart Solutions and Poken UK.
About Shenzhen Eastar Electronic Co., LTD (Esdlumen)
Shenzhen Eastar Electronic Co., LTD (Esdlumen), a professional LED screen service provider, was Established in 2007 with a registered capital of more than $12 Million, Esdlumen now ranks as the leading manufacturer of LED display and lighting. Eastar located in Eastar Industrial Park in Guanlan Street, Bao'an District with an area of 30000sqm. Since its inception, Eastar has kept rapid growth; Products of Eastar (Esdlumen) have been sold to more than 130 countries and regions, and the brand Esdlumen has got high recognition in the world.
Smart AV Tel 01279 624840
Head of Marketing