London, 19th May 2011 - Twenga, the open shopping platform with the biggest choice online, reveals the most popular trends in flip flops, sandals and espadrilles, this summer’s favourites.
As Ugg has built its success on winter boots, some may be surprised to see the brand among the top 3 in flip flops. Only Superdry and Nike are more popular. Off-white shades are the most in demand, followed by more daring purple then classic blue.
Brits like to feel glamorous on the beach and afterwards too, evident in the sandal materials of choice – familiar rubber holds its place at #2, but flanked by satin and silk. Colours are adventurous too, with turquoise leading the way, followed by orange and silver.
Espadrilles are among this month’s most searched-for summer shoes so it’s important to be right on trend. That means canvas, with leather and suede behind. It means TOMS, Havaïanas or H by Hudsons, and it means striking colours – pink, navy and purple.
|Top 3 summer footwear||Favourite colours|
*Source: visits from 17/04/11 to 17/05/11 on Twenga.co.uk
Twenga is the open shopping platform with the biggest choice online. Thanks to its proprietary technology, Twenga gathers on its websites all retailers, products and prices it finds on the Web.
Founded in 2006 by Bastien Duclaux and Cedric Anes, Twenga runs 15 sites, including the UK, France, Spain, Italy, Germany, the Netherlands, Poland, Brazil, Russia, the United States, Australia, Japan and China among others, displaying 370 million offerings from more than 190,000 online shops. Twenga’s sites received 45 million visits in November 2010. In the same year, Twenga won the Red Herring 100 Global Award, the Young Technology Leader Award and the Ernst & Young Entrepreneur of the Year Award in the Company of the Future Category.
For more information please contact:
Jodie Welton at Connected PR
+44 (0)7887 780464