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The BBC to power mobile and social audience engagement with IMImobile’s DaVinci Social

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  • IMImobile’s DaVinci Social platform to allow BBC to streamline the process of managing multi-channel audience engagement.

London, United Kingdom, 24 September, 2014 – IMImobile, a global technology company providing software and services which help businesses capitalise on the growth in mobile communications, today announced that they have been awarded the contract under the BBC’s framework agreement for the provisioning of Mobile and Social Messaging services to help the BBC streamline the audience engagement process across mobile and social channels. The partnership commenced in July 2014, after an official supplier selection process.

The BBC will be using IMImobile’s DaVinci Social platform across radio, TV and live events, enabling production teams to seamlessly manage inbound and outbound audience interactions across SMS, MMS, email, Facebook, Instagram and Twitter. DaVinci Social is a single tool specifically developed to enable broadcasters to manage and respond to audience interaction across multiple channels, monitor citizen journalism and integrate contextual audience feedback into live programming. In addition, the platform will be used to manage interactive services such as social and mobile voting.

IMImobile's DaVinci Social
IMImobile's DaVinci Social

Jay Patel, Chief Executive at IMImobile commented: “We are delighted to be selected by the BBC to deploy our DaVinci Social platform across the organisation. IMImobile has a deep heritage of delivering highly scalable solutions and services into the broadcasting sector. DaVinci Social fulfils the BBC’s requirements for being a universal tool for the monitoring and management of audience interaction across multiple channels”.

The growth in mobile and social communication has changed the way audiences want to consume and participate in the broadcasting experience. To help broadcasters manage the complexity of mobile and social engagement, IMImobile developed DaVinci Social, an enterprise grade, highly scalable platform that can be deployed across hundreds of production teams to centralise the management of audience engagement across multiple digital and mobile channels.

Claire McLaughlin, Head of Interactive Technical Advice & Contracts Unit at BBC said: “Throughout the bid, IMImobile was able to successfully demonstrate that the DaVinci Social platform meets our high demands and criteria for centralising all audience interactions across our radio, TV and live event programming. The platform enables the BBC to respond to the change in audience behaviour and integrate mobile and social audience interactions into the broadcasting experience.”

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About IMImobile PLC
IMImobile is a leading global technology company providing software and services which help businesses capitalise on the growth in mobile communication. Its services, delivered in over 60 countries in Europe, the Americas, MEA and India, help its clients to engage and transact with their customers more efficiently through smarter mobile engagement. The company’s solution allow customers to use mobile as a channel to create new revenue streams, as CRM and customer engagement channel and as a channel to improve business operations.

IMImobile’s DaVinci suite of products are modular, scalable and delivered through cloud infrastructure which is integrated into mobile operator networks, internet services and social media platforms. The products and solutions have helped IMImobile establish a blue-chip client base of leading mobile operators and global enterprises. Key customers include Vodafone, O2, Telefonica, Aircel, Airtel, BSNL, AT&T, MTN, France Telecom, Centrica, Coca-Cola, Universal Music, Tata, the AA, the BBC and major financial institutions.

The company is headquartered in London with offices in Hyderabad, Atlanta and Dubai and has 650 employees worldwide. IMImobile is quoted on the London Stock Exchange’s AIM market with the TIDM code IMO.

For more information visit www.imimobile.com or contact alex.klose(AT)imimobile.com.