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The University of Southern Denmark Becomes First Scandinavian University To Go Mobile with Blackboard


New App Brings the Academic Experience to Mobile Devices

AMSTERDAM – 7 February, 2011 – Blackboard Inc. (Nasdaq: BBBB) today announced that the University of Southern Denmark has signed an agreement for Blackboard Mobile™ Learn, making it the first Scandinavian institution to partner with Blackboard to enable students to access course content on their smartphones and mobile devices.

With five campuses, students at the University of Southern Denmark spend a significant amount of time travelling between lectures. Students and teachers are using their mobile devices to interact online, get directions and find friends. To better leverage mobile support for the academic experience, the University decided to extend access to interactive teaching and learning to mobile devices, allowing users to comment on class discussions, view grades and documents, and access course information and materials.

“Using mobile applications for students to not only contact one another but carry out day-to-day academic experiences such as accessing and printing course materials is becoming increasingly common,” said Ambrosia Hansen, Head of Department for Competence Development at the University of Southern Denmark. “Blackboard Mobile Learn is essential for our institution to deliver a first class learning and teaching experience. We aim to provide students with an innovative and technologically savvy learning environment that not only meets their needs but which facilitates successful learning. A recent study by Ericsson indicates that 80 percent of people who go online worldwide will be connected via a mobile device in 2015. It is highly probable that our students will increase their use of smartphones when working with learning activities in Blackboard within the next few years.”

“Blackboard’s mobile solutions are already helping to enhance the academic experience for students worldwide” said Kayvon Beykpour, Vice President of Blackboard Mobile. “The evolution of mobile devices has created so many opportunities for mobile learning and overall student engagement. We’re excited to work with the University of Southern Denmark, they’re at the forefront of delivering the classroom experience to mobile users.”

Developed by Blackboard’s dedicated mobile team, Blackboard Mobile Learn is currently available in native applications designed for some of the world’s leading mobile platforms and devices including Android™ and BlackBerry® smartphones as well as the Apple® iPhone®, iPad® and iPod touch®. After being enabled by their institution, students and faculty can download the apps for free at the app stores.

For more information about Blackboard’s mobile solutions, please visit

For more information about the University of Southern Denmark, please visit

About Blackboard Inc.
Blackboard Inc. (Nasdaq: BBBB) is a global leader in enterprise technology and innovative solutions that improve the experience of millions of students and learners around the world every day. Blackboard's solutions allow thousands of higher education, K-12, professional, corporate, and government organizations to extend teaching and learning online, facilitate campus commerce and security, and communicate more effectively with their communities. Founded in 1997, Blackboard is headquartered in Washington, D.C., with offices in North America, Europe, Asia and Australia.

Any statements in this press release about future expectations, plans and prospects for Blackboard and other statements containing the words “believes,” “anticipates,” “plans,” “expects,” “will,” and similar expressions, constitute forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors, including the factors discussed in the “Risk Factors” section of our Form 10-Q filed on November 5, 2010 with the SEC. In addition, the forward-looking statements included in this press release represent the Company’s views as of 7 February, 2011. The Company anticipates that subsequent events and developments will cause the Company’s views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so. These forward-looking statements should not be relied upon as representing the Company’s views as of any date subsequent to 7 February, 2011.

Android is a trademark of Google Inc. Use of this trademark is subject to Google Permissions.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

Apple, iPhone and iPod touch are registered trademarks of Apple Inc.

Geraldine Fernandez/Robert Hickling
020 8971 6417/ 6427 or

Matthew Maurer, Blackboard Inc.
+ 001 202-463-4860 ext. 2637 or