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Tile app
Bluetooth tracker
companion app
UK launch
Tile community
crowdsourcing technology
lost items
trace items

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Press Release

Tile Expands into UK; Sales Top 4.5 Million Units

Sales double after just three months in US retail stores.

Tile, the most successful crowdfunded product of all time, is now the #1 global Bluetooth tracker.

London, 11th February 2016: Tile, makers of the world’s leading Bluetooth tracker and companion app, is officially launching in the UK following its announcement that it has now shipped more than 4.5 million Tiles.

Tile is a Bluetooth tracker and companion app that helps people find lost possessions such as keys, wallets, purses, cars, bags, luggage and more. Tile is an elegantly designed, tiny white square that pairs with a smartphone or tablet to become a homing companion for lost things. Users can simply open the app and ring any item that is in Bluetooth range or see its last known location on a map. Tile also works in reverse, allowing consumers to ring their smartphone with the push of a button on their Tile device itself even if the phone is left on silent mode.

The device also features innovative crowdsourcing technology to help users find lost items outside of Bluetooth range. Tile allows users to anonymously enlist the help of the entire Tile community in your search – so that anyone running the Tile app can anonymously update the location of any Tile anywhere in the world. Tile’s powerful Community Find feature has recovered lost and stolen cars, motorcycles, jewelry, pets, and of course, pesky keys that get dropped in between the couch cushions or stuck in the fridge somehow.

“The average person spends about 3,700 hours – or 153 days – looking for misplaced possessions and valuables in a life time, not to mention the money spent on replacing the things people permanently lose,” said Mike Farley, CEO of Tile. “Tile reduces this time wasted and ensures valuables are in arms reach, at all times, at the touch of a button. We are excited about bringing the location-of-things to the UK and working with our customers to expand the Tile community across the UK and into Europe.”

Each Tile costs £19.99 SRP and can now be purchased from, Firebox and It will be available from other leading retailers across the UK from March.

The company has more than doubled the amount of devices sold since last June. Tile was the most downloaded lifestyle app in the US Apple App Store on Christmas Day 2015, achieving Top 100 status out of 1.5 million apps and gaining recognition at CES 2016 as an Innovations Award Honouree. In 2013, the company launched the most successful crowdfunding campaign in history (in terms of units sold) and raised $16 million in Series A funding the following year.

About Tile
Tile keeps you close to the things that matter. The company's first product, also called Tile, is a tiny Bluetooth tracker and companion app that helps people find misplaced and lost items. Especially designed for consumers, Tile provides a way to keep track of things that matter to them most – keys, luggage, valuables, cars, you name it – and a worldwide community to privately aid in the search. Based in San Mateo, CA, Tile's mission is to make everything locatable, and has a global community of members in over 200 countries and territories helping make that happen. For more information, please visit

UK Press Contact:
Alex McDonald or Zoe Taylor
+44 (0)20 3176 4700