Video game lets consumers win prizes daily while highlighting Internet security concerns in a fun and unexpected way.
MARLOW, UK, Dec. 15, 2010 – Today, Trend Micro Incorporated, a global leader in Internet security, released Titanium Power Up, an online video game designed to challenge negative perceptions of Internet security with unexpected humor and personality.
Titanium Power Up is reminiscent of classic arcade games like Super Mario Bros and Pitfall. There are multiple levels within the game that players must complete, with each level set in a unique environment with fun characters and challenges. The game serves as a metaphor for the things people dislike about Internet security, such as slow speeds, annoying pop-ups and scary warnings; but instead of feeling intimidated and confused by such things, the game gives people the ability to overcome them.
The game also includes a sweepstakes component called the Titanium Power Up Giveaway. These instant prizes are awarded on a daily basis and there will be one Grand Prize awarded at the end of the sweepstakes, which ends on December 31, 2010. Players get one chance to win instantly each day; in addition, each day they play the game again gives them an extra entry into the grand prize drawing. Sweepstakes available to U.S. and U.K. residents only.
“Titanium Power Up is a fun way to engage with our customers on a relevant platform,” said Natalie Severino, director of Consumer Product Marketing at Trend Micro. “Our job at Trend Micro is to protect families and individuals from real-world threats so they don’t have to spend time thinking about them. This game will help raise awareness about everyday online risks and expose a younger demographic that might not otherwise taking the time understand some of the treats associated with the Internet.”
Players use their space bar and arrow keys to control a character with the objective being to avoid a variety of threats and obstacles, and defeat the “bad guy” at the end of each level. Points are earned in a variety of ways and a player’s final score can easily be shared with friends via Facebook and Twitter.
Instant Prizes (On a daily basis)
One-year subscription for Trend Micro Titanium Maximum Security Grand Prizes
Toshiba - Qosmio Laptop / 18.4” Display / 6GB Memory / 500GB Hard Drive
Bose® - Companion® 3 Series II Multimedia Speaker System (3-Piece)
27” Widescreen Flat-Panel LCD Monitor
About Trend Micro
Founded in 1988, Trend Micro Inc., a global leader in Internet content security has over 20 years of experience creating a safer world for consumers and businesses to exchange digital information. Based in Tokyo and employing more than 4,400 people in 23 countries, Trend is both a pioneer and industry vanguard. The company is advancing integrated threat management technology to protect operational continuity, personal information, and property from malware, spam, data leaks and the newest Web threats.
Visit TrendWatch to learn more about the latest threats.
Trend Micro’s flexible solutions are supported 24/7 by threat intelligence and analysis experts around the globe.
Many of these solutions are powered by the Smart Protection Network infrastructure, an Internet cloud-based innovation that combines sophisticated reputation technology, feedback loops, and the expertise of TrendLabs™ researchers to deliver real-time protection against rapidly emerging threats. Trend Micro’s trusted security solutions include products ranging from single PC consumer solutions to enterprise-level security and threat management. Trend's products are sold through business partners worldwide. Please visit Trend Micro.com to learn more.