‘Seal of approval’ awards best practices in network performance, design and operations
London, UK, January 17, 2019: The Independent Networks Cooperative Association (INCA) today announced that TrueSpeed, WightFibre and Hyperoptic have become the first companies to gain Gold Standard Quality Mark accreditation in recognition of superior network quality.
Launched last November, INCA’s Gold Standard Quality Mark scheme highlights best practices in performance, design and operations across full fibre, hybrid fibre, wireless and wholesale networks, providing an agreed set of definitions, covering technology, performance and customer service.
TrueSpeed, WightFibre and Hyperoptic have now become the first companies to fulfil the stringent requirements set out by the INCA initiative with all three network operators receiving accreditation in the full fibre category.
INCA CEO Malcolm Corbett said: “Our members are at the forefront of building high-quality future-proofed networks to deliver high-quality, future-proofed broadband services. Unfortunately, there is a lot of confusion caused by inaccurate information in the marketplace. Our industry has come together to combat this by creating the INCA Gold Standard scheme. For example, these first three accreditations recognise true full fibre connections conforming to international standards. Ultimately, when consumers see that a service provider is INCA Gold Standard Quality Mark accredited, they can be confident that they will receive the high standard of broadband promised to them.”
TrueSpeed is a full fibre infrastructure provider and ISP, with a focus on harder-to-reach, often rural, communities in south-west England in desperate need of future-proof connectivity. Uniquely, TrueSpeed offers a free full fibre broadband service for life to schools, village halls and other community hubs passed by its network.
“INCA is right on the money with its new Gold Standard Quality Mark scheme,” said Evan Wienburg, CEO of TrueSpeed. “We’re thrilled to be recognised as only one of only three providers to have reached this tough full fibre certification standard as we roll out our network across harder to reach parts of the south west of England ignored by the national providers. For too long, national providers have been peddling fake fibre to customers, buoyed by the Advertising Standards Authority’s decision – hopefully soon to be overturned – to turn a blind eye to our national providers mis-selling part-copper services as ‘fibre.’ The INCA quality mark will help businesses and consumers cut through the marketing hype and find a provider, like TrueSpeed, that offers a full fibre service that will endure for generations.”
Full fibre network operator, WightFibre, which provides telephone and broadband internet services to the Isle of Wight, has also been awarded the INCA Gold Standard Quality Mark.
“At WightFibre, we live or die by our very high standards of customer care, Because We Care,” said John Irvine CEO of WightFibre. “The INCA Gold Standard Quality Mark is evidence we are meeting these high standards. The mark lets our customers know they can trust WightFibre, sets us apart from our competitors and gives our customers confidence to buy from us. We are proud to be Gold Standard Founder Members proving our commitment to the sector and to providing the Isle of Wight with a full fibre, ultrafast, future-proof broadband network.”
Long-standing INCA member Hyperoptic is the country’s largest and fastest-growing gigabit network provider, delivering broadband speeds of up to 1Gbps. The ISP is committed to extending the availability of its full fibre broadband services to reach five million homes by 2024.
"As the industry pioneer for full fibre connectivity, we remain committed to setting best practice for our sector,” said Charles Davies, MD ISP at Hyperoptic. “This Gold Standard accreditation from INCA enables us to showcase the benefits of full fibre, which represents a step-change in the way consumers can use Internet services. Industry standards like these are essential to help move the telecoms sector forward and catalyse a step-change to enhanced infrastructure, so that ultimately consumers can buy in confidence.”
Each of the accredited companies will now have authorisation to use the Gold Standard Quality Mark Scheme Accreditation logo as part of its branding in order to highlight that their networks represent the best in performance, design and operation.
For more information about the INCA Gold Standard Quality Mark Scheme, please visit: https://www.inca.coop/quality-mark.
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Notes to editors
The Independent Networks Co-operative Association (INCA), was established in 2010 as a co-operative trade association for next generation broadband services. INCA brings together the most innovative thinkers in the independent alternative network sector, creating new digital infrastructure in the UK and Ireland.
About INCA Gold Standard Quality Mark Scheme
The INCA Gold Standard Quality Mark Scheme provides a set of criteria that clearly identifies what type of broadband network an operator or service provider is offering, the performance it delivers and the capabilities it offers. The agreed set of definitions cover technology, performance and customer service across in four network categories: Full Fibre, Hybrid Fibre, Wireless and Wholesale.
Operators and service providers wishing to receive the Gold Standard Quality Mark undergo a validation process and, if successful, are awarded a logo to display across their brand so consumers know they can buy with confidence.
About INCA Gold Standard Founder Members
The scheme is being supported by a number of leading INCA Members who are investing in the industry-wide initiative to drive up standards and encourage clearer communication. The first two Gold Standard Founder Members are Wight Fibre and Hyperoptic.
About INCA Golds
The INCA Golds were established in 2018 to recognise the achievements of alternative network providers (altnets). Network builders, operators and other independents are eligible to enter the seven categories, which include Technical Innovation, Commercial Innovation, Urban Impact, Rural Impact, Best Community Project, Best Public Sector Impact and Outstanding Contribution.
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