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TrustArc Privacy Profile simplifies cross-regulation, global compliance


Latest addition to TrustArc Platform expands privacy intelligence-powered offerings

London, June 25, 2019 - TrustArc, the leading privacy compliance management company, has announced a new solution, Privacy Profile, to assist in identifying the privacy and security regulations. As part of the TrustArc Platform, this powerful solution helps any business to comply with a wide range of regulations.

TrustArc logo
TrustArc logo

The privacy regulatory landscape is changing dramatically, exemplified in over 50 laws and regulations around the world introduced in the last 12 months, including the major game-changers that are the EU GDPR and the California Consumer Privacy Act (CCPA). Businesses are looking for ways to stay on top of the new requirements and many are struggling to identify which privacy laws and security regulations are applicable to them. A recent survey among U.S. companies revealed 88% of respondents require external help to understand CCPA requirements alone.

Chris Babel, TrustArc CEO, commented, "Privacy Profile is a great example of the intelligent automation privacy leaders have been looking for. This is the latest enhancement to the TrustArc Platform designed to support our vision of simplifying complex privacy management processes with powerful, easy-to-use technology based on proven methodologies used across thousands of customer engagements."

Intelligence and Automation Strengthens TrustArc Platform
Privacy Profile provides actionable compliance guidance based on an automated review of key company information, including the location of customers and employees along with other relevant business details. This solution is part of the Intelligence Engine within the TrustArc Platform, managing a broad range of privacy management needs, including data inventory/mapping, risk assessments (PIA, DPIA, vendor), tracker monitoring, cookie/marketing consent, individual rights/DSARs and much more.

Privacy Profile capabilities include:

  • Automated analysis of applicable laws and regulations based on a proprietary Applicability Algorithm
  • Summary report of applicable laws and seamless integration with TrustArc Assessment Manager to initiate privacy assessments
  • Ongoing compliance analysis and updates as new laws are introduced and added into the system

For more information, visit: TrustArc Privacy Profile.

About TrustArc
TrustArc, the leader in privacy compliance and data protection for over two decades, offers an unmatched combination of innovative technology, expert consulting and TRUSTe certification solutions, that together address all phases of privacy program management. The TrustArc Platform, fortified over eight years of operating experience, across a wide range of industries and client use cases, along with our extensive services, leverage deep privacy expertise and proven methodologies, which have been continuously enhanced through thousands of customer engagements. Headquartered in San Francisco, and backed by a global team across the Americas, Europe, and Asia, TrustArc helps customers worldwide demonstrate compliance, minimize risk and build trust. For more information, visit the TrustArc website, blog and LinkedIn.

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