Tryzens develops pre-built integration for the Salesforce Commerce Cloud platform, to enable retailers to take advantage of Eagle Eye’s digital marketing platform.
Tryzens, a leading eCommerce Systems Integrator, has been awarded the contract to develop a pre-built integration, or ‘cartridge’ for Eagle Eye, the leading SaaS technology company that allows businesses to create a real-time connection with their customers. Through investment into the cartridge with Tryzens, Eagle Eye will be able to deliver retailers, on the Salesforce Commerce Cloud platform, the capability to issue and redeem digital promotions and digital or plastic gift cards in real-time through their ecommerce sites, enabling customers to buy and redeem across any channel, creating improved flexibility and convenience.
As consumers become increasingly digitally savvy and used to instant gratification it’s never been more important to offer customers value and convenience. This new integration will replace a bespoke and lengthy integration process to each retailer which not only reduces time to market and costs for retailers but also enables a more streamlined redemption process for their customers.
Greg Straw, Partner Manager at Tryzens, said: “Digital promotions are not new to the eCommerce world; however, all other solution options have lengthy integration times. Eagle Eye are making a critical ‘first move’, by being the only UK brand in this space to develop a cartridge into the Salesforce Commerce Cloud platform. Not only have Eagle Eye realised that there is an excellent opportunity for competitive advantage by moving quickly, but by delivering this solution the barriers to entry are reduced which stays true to their mission of connecting businesses to their consumers in real time. Pre-built integrations (cartridges) save so much time for retailers that the usual hurdle virtually disappears for those adopting their solution.”
Helen Slaven, Chief Sales Officer at Eagle Eye said: “The consumer should be at the heart of every business and with this integration retailers will be able to service their customers much more quickly and efficiently, delivering them coupons in real-time for instant redemption. We are pleased to be working with Tryzens and Salesforce on this new project with pre-built integrations becoming more and more important in the eCommerce space.”
About Eagle Eye
Eagle Eye is a leading SaaS technology company that allows businesses to create a real-time connection with their customers.
The Company’s digital marketing platform, Eagle Eye AIR, enables the secure, real-time, multi-channel issuance, management and redemption of digital promotions and rewards, replacing previously used paper-based methods. Our Eagle Eye platform creates a network effect between merchants, distributors and brands enabling stronger connections and value to all parties. Through our four products we enable brands and merchants to reduce cost, improve their customer offer and accelerate their innovation.
The Company’s current customer base comprises leading names in UK grocery, retail and hospitality including John Lewis, Asda, J Sainsbury, Greggs, JD Sports, Ladbrokes, Marks & Spencer, Mitchells & Butlers, Pizza Express, Tesco and Thomas Pink.
About Tryzens
Since 2004, Tryzens has been trusted by retail and technology’s biggest names as an independent expert to plan, implement and maintain eCommerce systems and to optimise retail performance through systems & services.
Tryzens enable its clients and partners to leverage efficient, effective and reliable retail solutions that carry the promise of a positive and unified experience that in turn delights their customers, builds loyalty and drives growth.
From concept to outcome, Tryzens offer a range of services to enable retailers to Plan, Build, Run and Enhance their eCommerce offering throughout their multi-channel development, whether starting in-store or online.
To read more about the Tryzens partner programme click here http://tryzens.com/partnerships-overview.
Editorial contacts
Richard Merrin
Spreckley Partners
+ 44 207 388 9988
merrin@spreckley.co.uk