London – 10th May 2011 - Twenga, the open shopping platform with the biggest choice online, today unveils the latest version of its website, offering shoppers a visual, sensory and instinctive shopping experience.
More added value for online shoppers
To better respond to the demands of online shoppers, Twenga commissioned a study identifying the key levers influencing choice. These include:
- The ability to browse as many products as possible at a glance, with large visuals;
- The ability to share recommendations and ask questions, using social networks or email;
- Access to more in-depth product features, zoom images and filter options;
- Clean, clear design, showcasing the products.
Twenga’s new interface is based on this visual, sensory approach, using advanced proprietary technology to optimise the navigational experience. The photo view has become bigger and now contains more information. Navigation by filter is instinctive and seamless, with colour, shape, style, material, product spec and 23,000 other features identified by Twenga.
The new version includes the social shopping feature launched by Twenga last month. This allows shoppers, in one click, to ask their friends on Facebook, on Twitter or by email, what they think of a product before buying.
“With this new interface, we have been able to create a modern, user-friendly visual experience, offering added value to the online shopper; a considerable achievement given the 380 million products on Twenga sites”, said Gaël de Talhouet, Vice-President Marketing at Twenga.
Convincing results in the USA
The improved product presentation has had an immediate, positive impact:
“We have already launched the site in the US and the results are convincing. The number of pages visited and the time spent on the site have both increased dramatically. This is proof that user experience is enhanced, with a direct boost to sales” Bastien Duclaux said, CEO and co-founder of Twenga.
“Over the next few days, we will be launching the new interface in all 15 countries in which Twenga operates. New features will be added progressively, bringing ever greater user satisfaction,” Bastien Duclaux added.
Check out the new interface now on www.twenga.co.uk.
Twenga is the open shopping platform with the biggest choice online. Thanks to its proprietary technology, Twenga automatically gathers offers from online retailers and displays them in one searchable interface. As a result, Twenga has the most comprehensive listing of online shops.
Founded in 2006 by Bastien Duclaux and Cedric Anes, Twenga runs 15 sites, including the UK, France, Spain, Italy, Germany, the Netherlands, Poland, Brazil, Russia, the United States, Australia, Japan and China among others, displaying 370 million offerings from more than 180,000 online shops. Twenga’s sites received 45 million visits in November 2010. In the same year, Twenga won the Red Herring 100 Global Award, the Young Technology Leader Award and the Ernst & Young Entrepreneur of the Year Award in the Company of the Future Category.