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Press Release

UK Businesses Struggling to Implement Sustainable Mobile Computing Strategies


The latest generation of TOUGHBOOK devices can be easily reconfigured by users and encourages sustainable mobile computing strategies.

BRACKNELL, UK. 26th October 2020 – UK businesses are struggling to implement sustainable mobile computing strategies as rapidly changing requirements force half to switch their mobile computing devices before they are two years old.

IT decision makers were questioned about the importance of sustainable and environmentally-friendly practices in the purchase, operation and disposal of their mobile computing devices. Although there was a clear desire to use their mobile devices in a more sustainable way, respondents indicated that business pressures were preventing progress.

The independent research, titled From Renew to Reuse: The Mobile Computing Sustainability Challenge, was commissioned by Panasonic and carried out by Opinion Matters. It surveyed 772 IT decision makers in the UK, Germany and Sweden in companies of more than 50 employees.

Key findings for the UK
Less than half of those surveyed said they evaluated their devices on the basis of sustainability or environmental impact before purchase.

Beyond regular maintenance (65%), around half were trying to be more proactive to prolong the life of their devices during operation, by sending information (57%) or providing training (50%) about how to look after the devices.

At the end of life, 54% do not regularly repurpose devices for a secondary use in their business.

At end of life, more than a quarter (26%) admitted their organisation had just disposed of devices. Almost half (43%) have taken part in return schemes and 59% have sold to a secondary market.

Security remains the main priority at end of life with 66% saying their chief concern was wiping clean all device data. An environmentally-friendly recycling process was a concern for just 45% of respondents.

Barriers to sustainable practices
Barriers preventing more sustainable practices appear to be rapidly changing business demands, which are forcing the vast majority of businesses to change their devices every 1-2 years (50%) and 3-4 years (46%).

However, the research points to the fact that there is a desire to do more. Almost half (45%) indicated they would regularly repurpose devices if they could be easily reconfigured by end users (repurposing from 21%-50% of devices.).

“Although there is a clear desire to do more, business pressures appear to be preventing IT decision makers from taking a more holistic look at their mobile computing strategy and considering sustainable best practices,” said Jan Kaempfer, Head of Marketing at Panasonic Business.

“The latest generation of devices can be repurposed easily by the user in the field providing the opportunity for devices to be reconfigured for different uses, multiple times across the life of the device. This type of breakthrough design and technology will enable businesses to handle rapidly changing requirements and help to encourage a more sustainable mobile computing strategy.”

Panasonic semi-rugged TOUGHBOOK 55 notebook sets a new standard for mobile computing. For the first time, users can customise their device for different tasks while in the field, such as boost graphics capabilities, add a smartcard reader, additional storage or a DVD or Blu- Ray drive with a simple switch, fit and click of the new functionality into the TOUGHBOOK Universal Bay. In addition, a front expansion slot can be used to quickly integrate a fingerprint reader, RFID or regular smartcard reader or for the addition of a second battery. All these exchanges can be done in the field, re-purposing core functionalities of the TOUGHBOOK 55 and extending the product life cycle.

A full summary of the research findings can be found here:

Press Contact:
Kiri O’Leary
The Amber Group
+44 (0)118 949 7737

About Panasonic
Panasonic Corporation is a global leader developing innovative technologies and solutions for wide-ranging applications in the consumer electronics, housing, automotive, and B2B sectors. The company, which celebrated its 100th anniversary in 2018, operates 528 subsidiaries and 72 associated companies worldwide and reported consolidated net sales of 61.9 billion Euro (7.49 trillion yen) for the year ended March 31, 2020. Committed to pursuing new value through collaborative innovation, the company uses its technologies to create a better life and a better world for customers. Learn more about Panasonic:

Panasonic Mobile Solutions Business
Panasonic Mobile Solutions Business is a Business Unit of Panasonic System Communications Company Europe (PSCEU). Headquartered in Wiesbaden (Germany), Mobile Solutions Business helps mobile workers improve productivity with its range of Toughbook rugged notebooks, business tablets and handhelds. As European market leaders, Panasonic had a 45% revenue share of sales of rugged and durable notebooks and tablets in 2019 (VDC Research, March 2020).