"The high street is far from dead": Walkbase and Samsung partnership allows retailers and airports to monetise floor space more effectively
London, 25th September 2015 -Walkbase an in-store analytics and marketing provider and Samsung, the leading manufacturer of electronics and digital displays have announced a joint proposition to provide in-store analytics to retailers using Samsung digital screens. The partnership was announced last night at a UK launch event held at the Finnish Ambassador's Residence with big-brand retailers including Ted Baker and Dune and Walkbase customers in attendance. Speakers at the event included Tuomas Wuoti, CEO at Walkbase, and Alex Hanson, Director of Retail at Topshop.
New Walkbase Advertising technology together with Samsung's in-store digital signage will transform how retailers, particularly supermarkets and shopping centres, operate in-store advertising and sell it to retail brands. The platform anonymously analyses customer behaviour through Wi-Fi signals from customer smartphones. Insights including the paths customers take, what they look at and when they arrive form the basis of behaviour-based shopper profiles.
The profiling data is then used to sell advertising on digital signage in-store based on the profiling information, giving control back to the retailers on how they sell their digital media. On-going analytics can be fed into marketing and content management systems, allowing the campaign to be constantly updated - ensuring maximum impact.
Working in partnership with Samsung, Walkbase is supporting the high-street as it looks at ways to implement cutting edge technology to enhance the consumer experience. "Our technology exists to enable retailers to understand their shoppers' behaviour far better when they enter a store" said Adrian James, UK Managing Director at Walkbase. "With Wi-Fi analytics, we can accurately measure ad impressions, such as how many people see an ad at any given time, and what were the subsequent behavioural patterns within the entire store. This means we can give retailers more granular data than ever before, helping them to understand how the in-store experience impacts conversion and to tailor advertising accordingly - creating the ultimate personal experience for the customer."
Samsung and Walkbase are already in discussions with several major retail and food brands that are keen to implement the proposition.
Walkbase is the leading in-store analytics and marketing solution for retailers, which is helping the high-street "dinosaur" bite back. Just like web analytics platforms have revolutionised the online shopping experience, Walkbase provides the same level of personalisation to brick-and-mortar stores through smartphone engagement.
Based on indoor location technology, the platform provides real-time analytics on customers' habits so the same level of personalisation can apply in brick-and-mortar as it does online. It analyses in-store customer patterns, measures and optimises the impact of marketing on physical stores, engages customers with personalised in-store marketing, and links the online and offline customer journeys together.
The cloud-based Walkbase platform combines Wi-Fi, Bluetooth and camera technologies, and takes advantage of existing store hardware. Founded in 2010, the company is headquartered in Finland, with offices in Helsinki (FIN), Turku (FIN), London (UK) and Bern (Switzerland).
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. We employ 319,000 people across 84 countries with annual sales of US $196 billion. To discover more, please visit our official website at www.samsung.com and our official blog at global.samsungtomorrow.com.