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Westfield London Brings Fashion to Life with its ‘Click to buy’ Interactive Catwalk Video

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Westfield London shopping centre, has brought the online community the first interactive ‘click to buy’ catwalk show using the innovative video technology of ‘hotspotting’.

Hotspotting has been used for  the latest ‘Fashion Lives’ catwalk show hosted by Westfield London, who showcased their Autumn/Winter collection featuring clothes from designers and brands including Whistles, Oasis, House of Fraser, Miss Sixty and Hobbs. The catwalk show was the grand finale to the successful ‘Car Boot fair’ held by Westfield London, to celebrate London Fashion Week and the launch of the Autumn/Winter season. The event was kicked off by Lily Allen and Mary Portas. Following the ‘Car Boot’ inspiration, the main Atrium was hijacked by 18 Hyundai i20 cars where the most sought after brands set up store and car booters could try and buy the new collections from their favourite retailers.

The creation of this digital catwalk means that anyone who could not attend the event can now watch the show from a virtual front row, while the ’hotspot’ element allows viewers to click on any piece of clothing that catches their eye and buy them instantly!

A landing page, which is unique for each item, gives the viewer all the product details including where the item is from, how much it costs and even provides the option to buy online or at Westfield London.

Viewers can look through different videos which showcase four of the latest trends including tailored military, camel, metallic and leopard print. Inspiration for this season’s must have items can be viewed from the comfort of anyone’s home with the option to instantly buy an entire outfit!

To watch the video, visit: http://uk.westfield.com/london.

-ENDS-

Notes to Editors:

About Westfield
A stunning architectural masterpiece with over 275 shops from luxury fashion labels to high street London jewellers, London shoe shops and the best in women’s and men’s clothing. As well as fashion, there are over 50 places to eat and drink making Westfield London a truly unique shopping experience.

For further information and opportunities to embed the videos on your own site please contact:

Isa Lavahun: 01273 760 956 or isa@propellernet.co.uk
Sophie Coley: 01273 760 969 or sophie@propellernet.co.uk