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WiFi SPARK awarded contract to upgrade Park Holidays UK to gigabit Ruckus Wireless


October 5, 2015: After a successful proof of concept at Park Holidays UK’s flagship site Cogurst Hall in East Sussex, WiFi SPARK has been awarded the contract to roll-out its SPARK® Guest WiFi solution with Ruckus Zoneflex access points to the largest holiday park operator in the south of England.

Provided by market innovator WiFi SPARK, the new network offers high speed internet access to residents and visitors in addition to service within the communal and club house areas. Backed with a resilient, high speed, fibre leased line and high performance SPARK® Gateway, the service supports thousands of simultaneous connections through a Gigabit capable Ruckus access point network. A network with no single point of failure, delivering over eighty radios and providing service to over fifty acres.

Installation facts

  • A fully branded Park Holidays UK Guest Experience
  • Pay-to-use WiFi throughout the Park and Free WiFi connectivity in clubhouse
  • Seamless device roaming across the estate
  • 24/7 managed and supported service
  • Invaluable marketing opportunities and data analytics

“The investment in this network is significant”, comments Matt O’Donovan, CEO of WiFi SPARK, “We want to offer Park Holidays UK guests and holiday home owners the very best experience, demonstrably better than first generation WiFi services”. He continues, “We anticipate providing Park Holidays UK with data analytics showing usage, presence and location information with technology allowing Park Holidays UK to better serve their customers”

The network was installed and ready for the summer season, where user numbers have been in the thousands. “This has really put the network through its paces and we are looking forward to seeing a significant usage increase year on year”, comments O’Donovan.

Park Holidays UK IT Manager Michael Procyshyn sees the potential. “Ruckus hardware and WiFi SPARK allows us to build future services into the parks. We are reviewing camera, sensor and mobility solutions, all of which can be supported by the new mesh solution”. Our aim is to provide our guests and owners with the very best service possible so they can stay connected whenever they are visiting our parks.

Engaging users
The Park Holidays branded User Experience Portal that guests are greeted with upon connecting to the WiFi provides the perfect platform to keep users up to date with events and services at the Park as well as engage people through the company’s social media profile.

A significant investment, the installation at Coghurst marks the start of a contract to roll out to twenty three other locations within the Park Holidays UK portfolio, reinforcing WiFi SPARK’s commitment to high performance WiFi networks.

About Park Holidays UK
With 24 parks stretching from Devon in the west to Suffolk in the east, Park Holidays UK are the largest operator of parks in the south of England. They offer a range of distinctive and individual parks in some of the most popular resorts along the coast. Each has its own style and character – but always with the same high standards of accommodation and service. All 24 parks offer great value holidays and short breaks, together with holiday home ownership.

For further information on Park Holidays UK, call 0843 178 7070 or visit

About WiFi SPARK
WiFi SPARK is a specialist WiFi network solutions provider with an extensive portfolio of active locations across the UK, including the National Exhibition Centre (NEC) in Birmingham, MDL Marinas which is Europe’s largest marina group and hundreds of NHS hospitals. The revolutionary architecture of SPARK® enables businesses to provide a branded WiFi Experience to guests, and target additional revenue streams through advertising and data collection.

WiFi SPARK solution offerings range from single small sites to large-scale urban deployments, all based on the unique SPARK® software platform. No other wireless network provider can offer the same adaptability, span of features, and ultimately, return on investment.

For further information on WiFi SPARK, its unique technology and specialist wireless network solutions, please contact Rebecca O’Donovan on 0344 848 9555 or email

Further information can also be found on our website