London, 02nd June 2011 – For the fourth year running, Twenga, the open shopping platform with the biggest choice online, is analysing school supplies prices in three European countries.
Will school supplies be cheaper or more expensive in 2011 than last year?
Where will the UK stand compared to France and Germany?
How can parents save money on school supplies?
What about school uniforms?
Twenga will draw from its database of 400 million product prices from over 200,000 retailers across 15 countries to answer these questions this summer.
Twenga put together a shopping basket of back to school equipment, choosing 16 products (see list below) used by students and marketed simultaneously across the UK, France and Germany.
The past benchmarking studies showed:
In June 2010, Twenga analysed 181,456 product prices from 9,111 online shops: 3,310 in the UK, 4,117 in Germany, and 1,648 in France.
In early June 2009, the study considered 98,939 product prices from 3,956 online shops: 1,339 in the UK, 1,060 in France and 1,557 in Germany.
In August 2008, Twenga took 83,440 product prices from 1,924 online shops: 826 in the UK, 352 in France and 756 in Germany.
To calculate the ‘regular price’ shown in its study, Twenga added up the median price for each item. The ‘bargain price’ represents the price from the bottom quartile for each price (the lower price range) for each product. Twenga uses the median price to avoid the data becoming biased by extreme cases.
The list of school products used for the previous studies includes: Ballpoint pens, Fountain pens, Pencils, Pencil erasers, Binders, Pen eraser rewriters, Drawing compasses, A4 notebooks, Pencil cases, School bags, Glue sticks, Academic diaries, Children's scissors, Scientific calculators, Flat rulers, Set squares.
The list of school products that will be used for the 2011 study is subject to changes depending on back-to-school trends.
2010 study results
School supplies prices leap 30% in a year
Average basket of back-to-school kit twice as expensive as in France
British prices are far higher than on the continent: in Germany the regular price is £130 and in France it costs just £99.
The study is based on a basket of 16 standard supplies such as pencils, pens, erasers, notebooks, etc. It analysed the price of 181,446 back to school products for pupils in the UK, France and Germany and it shows:
A regular price of £195 – this is an average price, technically the median price – which rose by 28% since 2009.
A bargain price of £94 – this is the price of the bottom 25% of products, technically the first quartile figure – which rose by 29% from the 2009 price.
The marked difference between the regular price and the bargain price shows that UK consumers should take care to search carefully for the best deal before next term.
Twenga is the open shopping platform with the biggest choice online. Thanks to its proprietary technology, Twenga gathers on its websites all retailers, products and prices it finds on the Web.
Founded in 2006 by Bastien Duclaux and Cedric Anes, Twenga runs 15 sites, including the UK, France, Spain, Italy, Germany, the Netherlands, Poland, Brazil, Russia, the United States, Australia, Japan and China among others, displaying 400 million offerings from more than 200,000 online shops. Twenga’s sites received 45 million visits in November 2010. In the same year, Twenga won the Red Herring 100 Global Award, the Young Technology Leader Award and the Ernst & Young Entrepreneur of the Year Award in the Company of the Future Category.