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Press Release

Wood for Trees wins Supplier of the Year at Institute of Fundraising Insight Awards

21st June 2017, Bath, UK: Wood for Trees has been announced as overall Supplier of the Year at the recent Institute of Fundraising Insight Awards in London.

Both Barnardo’s and Centrepoint nominated Wood for Trees for the award, which recognises the marketing service provider that helps a charity achieve exceptional results, time after time.

J Cromack, CEO at Wood for Trees said, “We are incredibly flattered to be nominated for Supplier of the Year by two of our charity clients. We really enjoy working with Centrepoint and Barnardo’s and it’s good to know that the feeling is mutual! Both charities work extremely hard with us to make the most of their data, to generate powerful insights and use these to positive effect. These partnerships have led to improved fundraising performance and more support for vulnerable children and homeless young people.”

After experiencing a successful year in 2016, Centrepoint’s team felt that one consistent factor underpinned it all – the four-year-old continuing relationship between Centrepoint and Wood for Trees. The charity praised Wood for Trees for their detailed and wide-ranging experience, pro-active and dependable ways of working, and fearlessness in challenging preconceptions.

Matthew Wilkley, Head of Marketing and Communications at Centrepoint said, “We believe that we would not be as agile, effective or successful without the contribution that Wood for Trees has made. They have been far more than simply data analysts – they have enabled this charity to broaden its understanding of it supporter base, acquire skills and tools that previously had to be externally sourced, and place us on a firm and proactive footing to achieve our overall fundraising target. They are an indispensable part of the way we work.”

Barnardo’s praised Wood for Trees not just for the impressive and significant financial return of their work, but also the holistic support, strategic impact and partnership working they deliver. This included a comprehensive data and digital audit, strategic forecasting, predictive modelling and improved reporting.

Barnardo’s said, “What particularly characterises and distinguishes the approach taken by Wood for Trees is that it is driven and guided by a high-level strategy and set of objectives, yet implemented as a series of achievable, pragmatic and impactful projects. They have significantly moved our own understanding and knowledge forward within both Insight and Fundraising business teams”.

Awards finalists in three categories
Wood for Trees was delighted to be shortlisted for three awards with three different charity partners in the Institute of Fundraising Insight Awards. At the awards ceremony in London on Wednesday 7th June, Wood for Trees was awarded Most Powerful Insight from Traditional Methods of Data Analysis with charity partner Barnardo’s.

Winning with Barnardo’s
For their winning entry, Wood for Trees and Barnardo’s performed analysis of cash and raffle appeals against a background of increasing mailing volume and decreasing gross income. A deep dive review, modelling, accurate forecasts and targeted campaigns have all helped to shape a strategy for their cash and raffle programme. At the same time the charity has been able to contact existing supporters to update their consent in preparation for GDPR.

Barnardo’s said, “At a very challenging time for the charity and the sector more widely, we’ve been able to develop a relatively aggressive strategy for our cash and raffle programme with confidence. This confidence is underpinned not only by the careful work we’ve done with consent statements, but also by the knowledge that the increase in programme volume this year has not yielded any noticeable increase in complaint rates”.

J Cromack, CEO of Wood for Trees said, “It is fantastic to see our partnerships with some really great charities recognised by these awards. Winning this award with Barnardo’s is an opportunity to celebrate the relationship we have with the charity, as well as recognising a successful project that has delivered direct and indirect benefits to the charity in terms of both income and consent”.

Finalist with Dogs Trust
Shortlisted in the Most Powerful Insight from Traditional Methods of Data Analysis category for their work with Dogs Trust, Wood for Trees helped to show the charity where they were and what they needed to do before they began ensuring their data was appropriately consented for GDPR legislation.

Finalist with Centrepoint
In their shortlisted entry for Most Powerful Insight Using Innovative Methods of Data Analysis category, Wood for Trees produced a report for Centrepoint that bypassed the need for costly and time-consuming bespoke research by deploying Centrepoint’s supporter database with existing attitudinal research, geodemographics and data on propensity to give.

Finalist with Barnardo’s
Shortlisted for the Best Use of Data and Analysis in Digital Fundraising category, Wood for Trees performed audit interviews and analysis for Barnardo’s, leading to recommendations for short terms fixes as well as guiding long term strategic decision making around organisational change. The findings fed into the hugely successful Believe in Me campaign and data from the campaign now provides a benchmark for effective strategic planning of Barnardo’s digital fundraising. This work was Highly Commended by the Award Judges.

Wood for Trees also sponsored the Outstanding Contribution Award which was presented to Independent CRM & Data Strategy Consultant, Janet Snedden for many years of work in the sector, specifically in analysis and database management plus the out of work hours volunteering on many committees and taskforces, plus the championing of the insight community with a forward thinking agenda.

To find out more on Wood for Trees Ltd visit –

For further info on Insight in Fundraising Awards –


For Interview or photograph opportunities contact:
Veronica Hannon | email:
Tel: +44 (0)1225 784026

Debbie Betteridge | email:
Tel: +44(0)1225 636 280 (extn 322)

Notes to Editors

About Wood for Trees Ltd
Wood for Trees makes things happen through data analytics and insight. We collaborate with 40 of the UK’s Top 100 charities to improve membership and fundraising performance. With our Consentric platform we support charities to obtain permission and data consent, engage with their supporters and service users, and deliver value through advanced data analytics.

Wood for Trees is part of the MyLife Digital Group of companies, which operate in the Personal Information Management Services (PIMS) sector, one of the fastest growing and most dynamic sectors in the UK and global economy.

Informed insight from informed consent.

Wood for Trees Ltd, Citizen House, Crescent Office Park, Clarks Way, Rush Hill, Bath, BA2 2AF

About MyLife Digital
The MyLife Digital Group operates in the Personal Information Management Services (PIMS) sector, one of the fastest growing and most dynamic sectors in the UK (and global) economy. Existing MyLife Digital Group companies, Wood for Trees and PGIR already have an established and growing base of analytics services clients and considerable data science and sector expertise.