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ABSOLUT VODKA integrates ProProcure's e-procurement platform with their financial systems


July 6th 2010, ABSOLUT VODKA, the world’s fourth largest premium spirits brand, today announced the successful integration of ProProcure’s ( e-procurement platform for marketing materials with their internal financial systems.

ABSOLUT VODKA creates a wide range of branded marketing materials to support their brands in international markets and have chosen to make these materials available to their global distributor network through a set of e-catalogues which are hosted on the ProProcure platform.

ProProcure Logo
ProProcure Logo

ABSOLUT also use ProProcure’s e-procurement tools to aggregate total distributor demand for marketing materials in order to achieve better pricing from suppliers.

During the integration project ProProcure worked closely with ABSOLUT and their third party service providers to create a secure, robust, gateway for communication between the ProProcure platform and ABSOLUT’s financial systems. This has been seamlessly integrated into ProProcure’s user interface to deliver a simple and intuitive ordering process for ABSOLUT’s international distributors.

Frank Treanor, Managing Director of ProProcure, said "We are delighted to complete this important integration project on-time and to budget. ABSOLUT’s decision to integrate ProProcure with their financial systems demonstrates the confidence they have in our e-procurement technology for marketing materials, and the value we deliver to this long term strategic relationship. ABSOLUT is a true global brand and we are very proud they have chosen our technology and business services to manage their marketing collateral procurement.”

About ‘The ABSOLUT Company’
The ABSOLUT Company has worldwide responsibility for the production, marketing and commercial development of ABSOLUT VODKA and Level VODKA. ABSOLUT VODKA is the world’s fourth largest premium spirits brand, and it is sold in 126 markets. Every bottle of ABSOLUT VODKA is produced in Åhus in southern Sweden. The head office is located in Stockholm. The ABSOLUT Company is a part of Pernod Ricard, which holds some of the most prestigious brand portfolios in the sector.

About ProProcure Ltd
ProProcure Ltd is a technology and business services company providing Marketing Collateral Procurement solutions to multinational corporations. Companies use ProProcure to create e-catalogues and aggregate demand across global markets. By using a single platform, international companies gain visibility over their expenditure which ultimately drives down costs and improves the quality of branded marketing materials.

Established in 2000 by Frank Treanor, and headquartered in the UK, ProProcure delivers marketing collateral procurement solutions to some of the world’s most famous brands. For more information visit: or call +44 870 380 1717.