Munich, December 2nd, 2022 Ahead of the International Day of Persons with Disabilities on December 3rd, Allianz has published a manual to help organizations understand how to create inclusive productions and drive accessibility in the media space. The manual contains learnings from the ‘Day 1 Done #MoveNow’ project and also includes behind the scenes documentation of their MoveNow Training Series.
Having partnered with the International Paralympic Committee (IPC) since 2006, the introduction of the MoveNow Training Series on November 15th is the latest initiative from Allianz’s MoveNow program. Workout videos and training plans by Paralympic athletes aim to encourage young people with disabilities to get involved in sports and prepare them to believe in a better future by overcoming their “Day 1”. The training series underlines that if you have the ambition to do something, you can, also reflected in the production itself.
Most film production crews do not include people with disabilities. For the MoveNow Training Series Allianz is openly sharing its learnings to show it is time for a change. Allianz Studio, an in-house creative studio, the IPC, and the creative agency R/GA helped execute an accessible production and assets intending to be as inclusive as possible from strategy to delivery. The production manual merges the learnings taken from the project, giving advice on planning, team creation and execution of an inclusive production.
Kate Völker, Creative Lead at Allianz Studio, says: “At least one billion people, that’s 15% of the world’s population, experience some form of disability. Therefore, as a company it is crucial to integrate accessibility into your work. We at Allianz want to lead the way to a more inclusive world by publishing the inclusive production manual as a permanent extension of our MoveNow Training Series.”
According to the slogan “Nothing about us, without us”, over 50 percent of the film crew had a disability, allowing to seek firsthand perspectives from members of the community and expanding the team’s perception - building knowledge and understanding together during the process.
Nick Pringle, SVP Executive Creative Director at R/GA London, says: “Throughout the entire project we have had this learn-unlearn mindset to be as inclusive and accessible as possible. We have documented our experience and understand this is an ongoing journey to make our work an engaging and accessible experience for all.”
The inclusive production manual and further information about the campaign are available here: http://Allianz.com/movenow-trainingseries
Click here to watch the behind-the-scenes film: https://www.youtube.com/watch?v=QbTF8jIdowM
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The Allianz Group is one of the world's leading insurers and asset managers with 126 million private and corporate customers in more than 70 countries. Allianz customers benefit from a broad range of personal and corporate insurance services, ranging from property, life and health insurance to assistance services to credit insurance and global business insurance. Allianz is one of the world’s largest investors, managing around 716 billion euros on behalf of its insurance customers. Furthermore, our asset managers PIMCO and Allianz Global Investors manage nearly 1.8 trillion euros of third-party assets. Thanks to our systematic integration of ecological and social criteria in our business processes and investment decisions, we are among the leaders in the insurance industry in the Dow Jones Sustainability Index. In 2021, over 155,000 employees achieved total revenues of 148.5 billion euros and an operating profit of 13.4 billion euros for the group.
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