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Citrix Disrupts Corporate Training Market with Simple, Interactive Online Training Solution


GoToTraining fills void in market with easy solution that saves time and travel costs

Chalfont, UK. - Feb. 16, 2010 – Citrix® GoToTraining™, an easy to use, purpose-built online training solution for business use, was launched today by Citrix Online, a division of Citrix Systems, Inc. (NASDAQ: CTXS). With GoToTraining, businesses of all sizes can easily move their curriculums online, and instantly host interactive training sessions for participants from any location, enabling trainers to broaden their reach and effectiveness, while economizing on time and travel costs. 

“As the economy begins to recover, companies of all sizes will focus their investments on hiring talent and employee training,” says Brett Caine, general manager of Citrix Online. “Whether for product education, compliance, internal policies or customer-facing expertise, every business will be seeking ways to train their work force to improve productivity and enhance their value proposition. To meet this need, we’ve built a simple to use training solution with advanced functionality that we are confident will fundamentally alter the landscape of online training. With GoToTraining, businesses ─ for the first time ─ can reach their employees and customers with a highly efficient online training experience that will drive greater productivity and ROI for their organisations.”

According to Wainhouse Research, the Web conferencing market for educational and corporate training is significant, and will grow from $678.1 million in 2009 to $1.6 billion in 2014 at a compound annual rate of 11.5 percent. “GoToTraining appears to be arriving just in time to take advantage of a large market opportunity for simple training solutions without complicated extras that run up costs and require support,” says Alan Greenberg, senior analyst and partner at Wainhouse Research. “We predict that GoToTraining will be highly successful based on the merits of simplicity, enabling even low-tech small businesses to become training giants.”

Jenina Smith, chief marketing officer of Solutions Cube Group, a Texas-based change management organisation, uses GoToTraining to enhance her online classroom experience, resulting in greater effectiveness and ROI:  “GoToTraining allows us to tap into training expertise we haven’t had before now that our training partners can work from anywhere. We used to need two trainers to run an on-site course, and now we can conduct our course with the same level of interaction with just one trainer. GoToTraining has allowed us to lower our costs and streamline the online training process.”

A recent survey by Citrix Online and Kelton Research found that 89 % of SMB decision makers plan to spend more money on training than travel in 2010.  GoToTraining gives businesses the tools they need to enhance and improve their trainings, without taxing their travel budgets or IT resources. It is highly intuitive, giving all subject-matter experts the ability to quickly and easily deliver training sessions to employees and customers in multiple locations on their own. In-session tools allow trainers to monitor attention rates and measure the effectiveness of their programs in real time, while reporting features enable analysis of content and retention.

Key features and benefits:

• Full-service registration makes it easy to schedule, track and manage cancellations. Trainers can limit class size to optimise interaction during sessions and an online course catalog lets participants self-register for training sessions.
• Content library and material distribution lets trainers organise, store and reuse course materials such as tests, surveys and recordings, and eliminates the need to email materials to attendees.
• Real-time curriculum management features allow trainers to instantly adjust programming based on real-time feedback. Trainers can update polls, tests and materials on-the-fly in session.
• Testing options allow trainers to measure attendee knowledge prior to sessions and gauge retention of course material both during and after sessions conclude.
• Integrated audio conferencing gives organisers the option to offer phone conferencing, VoIP, or both to attendees.

GoToTraining’s 24/7 on-demand capabilities give trainers critical time-management advantages. Scheduling now meets participants’ availability requirements rather than the other way around. And recorded training content can be streamed easily following initial sessions, enabling trainers to reach an unlimited audience.

With GoToTraining, Citrix Online extends its market-leading Web collaboration and remote access platform, including GoToMeeting® for Web conferencing, GoToWebinar® for Webinars, GoToAssist® Corporate™ and GoToAssist® Express™ for remote support, HiDef Conferencing™ for audio conferencing, GoView™ for screen recording and sharing, and GoToMyPC® for remote access to PCs and Macs. 

For more information and a free 30-day trial, go to:

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About Citrix
Citrix Systems, Inc. (NASDAQ:CTXS) is the leading provider of virtualization, networking and software as a service technologies for more than 230,000 organizations worldwide. Its Citrix Delivery Center, Citrix Cloud Center (C3) and Citrix Online Services product families radically simplify computing for millions of users, delivering applications as an on-demand service to any user, in any location on any device. Citrix customers include the world’s largest Internet companies, 99 percent of Fortune Global 500 enterprises, and hundreds of thousands of small businesses and prosumers worldwide. Citrix partners with over 10,000 companies worldwide in more than 100 countries. Founded in 1989, annual revenue in 2009 was $1.6 billion.

Citrix®, GoToTraining™, GoToMyPC®, GoToMeeting®, GoToWebinar®, GoToAssist ® Corporate™, GoToAssist® Express™,  GoView™, HiDef Conferencing™ and HiDef Corporate™  are trademarks of Citrix Systems, Inc. and/or one or more of its subsidiaries, and may be registered in the U.S. Patent and Trademark Office and in other countries. All other trademarks and registered trademarks are property of their respective owners.
For media enquiries, contact:
Danny Whatmough, Wildfire PR
+44 20 8339 4426 or
Juliet Stanford-Smith, Citrix Online
+44 1494 541715 or