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Comtor uses rostrvm ‘pay for use’ call centre to increase sales


Woking (UK), July 2006 – Comtor, the Coventry based telesales and telemarketing company, has implemented Rostrvm Solutions’ call centre software to drive sales growth.

Comtor specialises in direct marketing to the mobile sector and uses the rostrvm Voice over IP predictive dialler to increase productivity, manage the call process and measure business outcomes.

“There were many factors that led us to choose Rostrvm for this project.” said Dave Nicholls, Comtor’s Managing Director. “We are very pleased with the way Rostrvm has worked with us to meet the unique requirements of the mobile marketing sector. For example, the seamless integration with our fixed cellular transceivers helps us to optimise our costs.”

“But just as important as Rostrvm’s technical strengths their commercial package supports us as a young, growing business.” continued Nicholls, “The call centre technology is installed in our offices giving us all the control we need, but we only pay for the facilities we use as we use them. This means that we can deliver the highest quality service to our customers without locking up business capital. As we grow the rostrvm system will grow with us”.

Comtor has access to the full suite of rostrvm inbound-outbound call centre applications in a universal bundle including predictive dialling, call scripting, management information and call recording. The next few weeks will see Comtor using rostrvm’s inbound call handling services to complement the current outbound campaigns.

Editors’ Notes

Rostrvm Solutions Limited is a software company. We design, develop and support the rostrvm suite of applications that make call centre technologies and contact management processes work efficiently and effectively. Our solutions allow organisations to exceed business objectives while delivering high levels of service and a pleasant customer experience.