Navigation MenuRealWire Limited

Delivering Relevance, Releasing Influence

Tweet Facebook LinkedIn
Press Release

frooly launches online market places


Following a successful beta period frooly, the local online market place, launches today. frooly's aim is to provide independent merchants with an online space that allows them to reach their local communities on a city by city basis. No one understands local and regional markets better and frooly provides the ideal platform for both independent traders, and people who want to support their local industries.

During the beta period, frooly added more than 1000 stores to its online roster across the UK, attracted 25,000 unique users a month, and achieved an average value of £27 per transaction. frooly intends to become the first destination for those who want to stay local and shop local.

frooly allows independent retailers and traders to set up their own free, customised, online shops to sell their goods direct to local audiences. The site is quick and easy to use, and allows the best independent traders to instantly reach a responsive, engaged local audience. There's no need for big budgets or hours of overtime - frooly wants to make life for independent traders as hassle-free as possible.

Founded in Sheffield, by Michael Ord and Gemma Baldan, the digital marketplace has expanded city by city and now reaches out to retailers nationwide. In recent weeks frooly has doubled sales figures for its online stores as the company goes from strength to strength.

Michael said: "We're delighted about coming out of beta and finally going live. It's been a lot of hard work and effort but it's definitely worth it and we hope we can do something for local industries that hasn't been done before.

We want to provide local retailers with the best possible platform to launch their business and reach their public as easily and efficiently as possible. Right now we have nearly 1100 online stores and we're looking to increase that number to at least 10,000 by October."

frooly is available nationwide from today and already has bespoke city by city market places featuring the best products for each area nationwide. To find out what your area has to offer; find it on frooly.


About Frooly:
frooly is an online marketplace for local and independent retailers to set up their own customised online stores completely free of charge. It uses word of mouth, social media and reputation applied to e-commerce. It also provides free social media and marketing training for small businesses and startups.

For more information log on to

Media Contact:
IF Communications
Tel +44 (0) 207 484 6288

Leo Kellgren

Claire Brooks