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Press Release

GSM Association Launches World First Charity Text Auction For UNICEF


Bid to make a difference!

Monday 24 January 2005, London: The GSM Association today launched an international charity auction in aid of UNICEF, the United Nations Children's Fund. The auction features a remarkable collection of rare and personalised items from the worlds of sport, the arts and entertainment.

Donated by members and partners of the Association, the majority of the lots will be sold in a unique global text message auction - believed to be the first of its kind in the world. Contributors include: Fortune; KTF; Motorola; Nokia; NTTDoCoMo Inc.; O2; Orange Group; Orascom; Siemens; Telefonica Moviles; T-Mobile International; TIM; Turkcell; UNICEF; Virgin Mobile; Vodafone Group; CNBC Europe, Turisme De Barcelona and the GSMA’s auction messaging partner Netsize.
Among the highlights are weekend VIP packages at the Cannes Film Festival, the Tour de France and the British Grand Prix, along with signed football, rugby, golf, tennis, cricket, motorcycling, sailing, American football, television and music memorabilia from global stars, across the world.
Announcing the auction - which aims primarily to fund UNICEF's work in the area of child trafficking - the Association's CEO and member of the Board, Rob Conway said: "This issue is a cause of global concern, highlighted by the tragic events in South East Asia.  Our members and partners have responded magnificently to our challenge to donate items for the auction and we hope to raise a significant sum to help UNICEF's efforts in this vital area."

The full list of auction lots can be found at  Bidding starts today for the text message lots and continues until Thursday February 17 - the closing day of the forthcoming 3GSM World Congress. 

A limited selection of exclusive items will be offered for sale at the GSM Association’s Awards (night) Gala Dinner during the 3GSM World Congress on Tuesday 15th February 2005. These include:

- A VIP Weekend at the final stage of Tour de France, in Paris
- A signed leather jacket from NBC ‘Tonight Show’ host Jay Leno 
- A painting of movie icon and UNICEF ambassador, Roger Moore, personalised to the winner by Moore himself
- A zippy Yamaha Motor Scooter  
- A signed model Formula One Renault team racing car

Among many other items, the following are offered for auction via text message:

- A VIP trip to the British Formula One Grand prix, at Silverstone, including helicopter transfer and pit-stop tour
- A VIP, all expenses paid trip for two to the Cannes Film Festival
- Real Madrid Shirt signed by the ‘galacticos’
- Barcelona FC shirt signed by the entire team
- Tennis ball signed by Wimbledon Champion, Maria Sharapova
- Tour de France racing bike, signed Jan Ullrich jersey and photograph
- Signed shirts & footballs from AC Milan, Inter Milan, Juventus, Roma & Lazio players
- Signed shirts from the Turkish national football team, and Besiktas
- Arsenal shirt, signed by the entire team
- England football, signed by the team
- England Cricket squad shirt & photograph, signed by the players
- Cap from Spanish motorcycle champions Dani Pedrosa & Sete Gibernau
- T-shirt signed by French maxi-catamaran skipper Bruno Peyron
- Nokia Sugar Bowl branded American football signed by 11 time NFL Pro Bowler Bruce Smith and Tracy Rocker
- Autographed CD by Hip Hop star Nelly
- Signed crash helment from motorcycling Superbike rider Tommy Hill
- Cap & T-shirt, signed by Pro Golfer Mi Hyun Kim
- Tickets to the Fortune International Polo match at the Guards Polo Club in the UK

A special auction catalogue will be available at the 3GSM World Congress, and a selection of lots will also be on display in a special GSMA-UNICEF auction stand at the 3GSM World Congress, stand number C26 Hall1

- ENDS -       
About GSM Association

GSMA Corporate Communications contacts:
Mark Smith  
+44 7850 229724
Ian Volans  
+44 7917 046 579


For nearly 60 years UNICEF has been the world's leader for children, working in 158 countries to help children survive and thrive from early childhood through adolescence.  UNICEF supports child health and nutrition, quality basic education for all boys and girls, access to clean water and sanitation, and the protection of children from violence, exploitation and HIV/AIDS.  UNICEF is funded entirely by voluntary contributions from governments, businesses, foundations and individuals.  In addition to its field operations in the developing world, UNICEF has 37 national committees that serve to educate, advocate and fundraise for UNICEF in industrialized countries.
UNICEF Press Enquiries:

UNICEF Press Team:
+44 207 430 0162