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Future is Wild
Future is Wild

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Press Release

KidsCo Secures First Run Deals For The Future Is Wild And DinoSquad

Family-Friendly Channel To Premiere New Programming

London – 31st March 2009 - KidsCo, the international children’s channel  owned by leading media companies NBC Universal, Cookie Jar Group and Corus Entertainment Inc.,  today announces that it has secured the broadcast rights to two compelling animated series’ - DinoSquad and The Future is Wild. Today’s agreement will see these compelling shows airing on KidsCo, the home of entertaining and educational programming, for the first time ever.

Future is Wild
Future is Wild

KidsCo’s agreement with Cookie Jar for the broadcast rights to the action-adventure series DinoSquad, will see the channel airing the 26 x 22 minute series across all its global feeds on an exclusive basis*.

In a further agreement, KidsCo is pleased to announce that it has secured the broadcast rights for 26 x 22 minute episodes of the brand new animated series, The Future is Wild.  The Future is Wild will launch across KidsCo’s central and eastern European feed from April.
DinoSquad follows the adventures of five teenagers, each with the power to turn into a respective dinosaur. They use this power to fight the villainous Victor Veloci, who is intent on returning the world to the age of dinosaurs by turning humans into new mutant dinosaurs and accelerating global warming

The Future is Wild animated adventures follow on from the globally successful CGI series aimed at adults which has been a smash hit around the world. The Future is Wild encourages children to question how the world and its flora and fauna will look in millions of years time. The Future is Wild follows the adventures of C.G., an inhabitant from the seventh solar system, Ethan, Emily and Luis as they are propelled into the future to solve mysteries behind Earth’s evolution while trying to survive extreme climates and hungry creatures. 

Commenting on today’s announcement, Paul Robinson, Managing Director, KidsCo said: “We are absolutely delighted to be launching these compelling new series’ on KidsCo.  The Future is Wild and Dinosquad are welcome additions to our library of top quality content and prime examples of why kids and their parents choose KidsCo - the home of entertaining and educational programming.  Today’s agreements underline the high calibre of KidsCo’s offering and why we are the destination of choice for producers and distributors. ”

"Cookie Jar is pleased that KidsCo has picked up our popular action-adventure series, 'DinoSquad,'" said Toper Taylor, President and COO, Cookie Jar Entertainment. "We believe that its popularity on Cookie Jar's CBS Saturday morning block will help make it a great success for Kidsco."

John Adams, creator of The Future is Wild added: “I was very excited when I heard that KidsCo were planning to launch the children’s animated version of The Future is Wild on their very extensive network. Those audiences who have seen the original live action and CGI version will remember that it was a documentary which got people of all ages thinking about the future of our planet. This time it is devoted particularly to kids and our future science is woven into some really fun stories about a group of time travelling kids. We had great fun making it and I know that kids have just as much fun watching it.”

*Excludes Turkey, South Africa, Bulgaria
Jointly-produced by iVL Animation, a studio of ST Electronics (Training & Simulation Systems) Pte Ltd, and Nelvana with the support of the Media Development Authority of Singapore (MDA), The Future is Wild is the first Singaporean 3D animated television co-production to have been broadcasted on TV in the United States, Germany and Singapore.


About KidsCo
KidsCo is the fourth global children’s television network.  Launched in September 2007, KidsCo is a joint venture channel owned by leading media companies NBC Universal, Corus Entertainment Inc (Nelvana) and Cookie Jar Group.

KidsCo’s global distribution plan, launching linear, VOD, SVOD and IPTV channels has already seen the channel rolling out in prime territories around the world including Germany, Spain, Romania, Ukraine, the Middle East, Hungary, Russia, Turkey, Poland, Singapore, the Philippines, South Korea, Palau, Papua New Guinea, Thailand, Cambodia, Hong Kong and countries across sub-Saharan Africa.

KidsCo provides a safe environment for children, offering a library of gently educational and age appropriate programming.  KidsCo’s impressive catalogue includes animated and live-action television series and feature-length movies which are selected from leading media companies, including our shareholders – Cookie Jar Group and Corus’ Nelvana - as well as other, pre-eminent, independent programming suppliers including the BBC, Sesame Workshop, Fireworks, Iconix, TV Loonland, Daro Film and Decode. 

KidsCo programming includes globally recognised brands such as The Wiggles, Inspector Gadget, Sabrina, Wallace & Gromit, S Club 7, Strawberry Shortcake, New Adventures of Madeline, Babar, Dennis the Menace, Franklin and Rolie Polie Olie.

About NBC Universal
NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi.

Cookie Jar Group
The Cookie Jar Group is a Canada-based global children's entertainment and education company dedicated to excellence.  Through Cookie Jar Entertainment, the company is a leader in the creation, production, marketing and licensing of evergreen character brands that appeal to kids and families worldwide.  Cookie Jar Entertainment's library of nearly 6,000 half-hour episodes features some of the world's most recognizable brands, including "Strawberry Shortcake," "Caillou,", "Inspector Gadget," "The Doodlebops," "Arthur" and "Johnny Test".  The company owns non-character based brands for licensing such as Mommy & Me. Through its pan-European subsidiary, the full-service licensing agency Copyright Promotions Licensing Group, Cookie Jar represents numerous third-party iconic brands. Cookie Jar Group also has a one-third interest in international children's television channel Kidsco. Cookie Jar Education, based in Greensboro, North Carolina, is one of North America's largest providers of supplemental education materials, reaching nearly 2,000 teachers across the United States, through the Carson-Dellosa and HighReach Learning brands.

About Corus Entertainment Inc.
Corus Entertainment Inc. is a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, advertising and digital audio services, television broadcasting, children's book publishing and children's animation. The company's multimedia entertainment brands include YTV, Treehouse, W Network, CosmoTV, VIVA, Movie Central, HBO Canada, Nelvana, Kids Can Press and radio stations including CKNW, CKOI and Q107. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto (CJR.B) and New York (CJR) exchanges.

Experience Corus on the web at

Hermione Clulow
020 7566 2990

Liz Morris
Publicity Consultant
0797 112 9035