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Press Release

Make your Money go further this Christmas with SwapGame


Trade In your old games online to buy new games cheaper!

11th December 2009 - With Christmas fast approaching many of us will be wondering how we are going to afford to buy the kids their presents this year. Video games are regularly at the top of children’s wish lists and yet they are always the most expensive presents to buy.

SwapGame Logo
SwapGame Logo

Whether you are buying for friends or family, make your money go further this Christmas. Many of us have stacks of old video games sitting on the shelf gathering dust that we are unlikely to play again. A growing number of people are now trading in their old or unwanted games for cash or credit to put towards new purchases. With a brand new game costing as much as £39.99, this is a great way to lower the price you pay for new titles.

Trade-In services for games are common place on the high street from chains such as HMV and GAME. However if you want to avoid the hassle of the high street, you can now do it from the comfort of your own home and trade-in online. launched a new online service last week which lets people trade in their old or unwanted video games for credit. pays from £2.50 up to £32.00 depending on the age of the games that users send in via its free trade-in service.

Users type in the name of the games they want to trade-in and the site provides an instant price for each one. A free first class postage label is provided at checkout for you to send in your games. Credit is awarded instantly, allowing you to put this towards the purchase of any game from their website to lower the price you pay. On receiving your trade-ins, your new purchase is sent out to you and the whole process takes only 2-3 days. has paid out over £30,000 of credit to its users since launching two weeks ago, with that figure growing by over 1% a day. Marc Day, CEO said: “Unlike auction websites, users receive credit for their old games and they can use this immediately to put towards any new game. It’s a safe and hassle free transaction”.

It is estimated that there is over £1.8 billion worth of unused games in homes across Britain, so we can all beat the crunch by trading them in to lower the price we pay for those new games at the top of the kids’ wish lists this Christmas.


Notes to editors

For more information please contact:
Marc Day
Press Office for SwapGame
01926 485012

About SwapGame

SwapGame was the first company in the UK to offer video game rentals online and the first to offer customers the opportunity to keep the games they rent for a low pre-played price.

It is now also the first company to offer an online trade-in service providing gamers with a convenient way to trade in their unwanted games for instant credit to lower the price they pay for new games.

Over the past 6 years, the SwapGame service has evolved, but the aspiration is still the same… to provide the absolute best value gaming and service to SwapGame’s customers across the UK.