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Press Release

Maxtor Kicks Off Backup Awareness Month


Campaign to Educate Consumers and Small-business Owners on the Importance and Simplicity of Backing up Important Data

London, 18 August 2005 – Throughout September, under the banner of ‘Backup Awareness Month,’ Maxtor is aiming to raise awareness of how easy it is to back up data, and of the importance of doing so not only for businesses, but in an era of digital photographs and music downloads, for home PC users as well.

Thanks to the rich variety of options available from Maxtor, it is now possible to back up personal computers or small business servers onto external hard drives, automatically everyday with minimum fuss. Maxtor offers a complete line of
award-winning backup and storage solutions for home users, creative professionals and small business users.  Products include the Maxtor Shared Storage™ drive for home networks, Maxtor OneTouch™ II family of external storage and backup solutions, and Maxtor OneTouch II Small Business Edition for backing up small business servers.  Maxtor also delivers retail hard drive kits and accessories, offering its customers a choice and flexibility for their storage needs.

During backup month, Maxtor will be supporting its retail partners by providing them with extensive point of sale (POS) informational material to raise awareness on the shop floor of the importance of data backup. Not only is Maxtor offering information, it is also giving away one Maxtor OneTouch II drive every day on

As part of the campaign, Maxtor is promoting a five-step "best practices" programme for basic protection.

1. Develop a backup schedule -- backup data daily or at minimum weekly.
2. Backup everything -- today users can easily backup all of their computer hard drive data. No need to spend time sorting through every file or folder. Invest in a storage solution that's twice the size of your internal hard drive to give your system room to grow.
3. Do it automatically -- set it and forget it. Use a solution that's easy to set up and provides automatic backups.
4. Rotate backups -- give added protection in case of an earthquake, fire, flood, or theft. Use two drives and rotate one offsite.
5. Don't procrastinate -- unfortunately, the need to backup data is often a lesson learned from an unfortunate experience. Don't let it happen to you. Have you done it today?

For more information about the contests, which is open to everyone, the campaigns or backup awareness, please visit,

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For further information please contact Clarisse or Natalie at Fleishman Hillard on / or 0207 395 7068

About Maxtor
Maxtor Corporation ( is one of the world’s leading suppliers of hard disk drives and consumer storage solutions. The company has an expansive line of storage products for desktop computers, storage systems, high-performance Intel-based servers, and consumer electronics. Maxtor has a reputation as a proven market leader, built by consistently providing high-quality products, services and support for its customers. Maxtor and its products can be found at or by calling toll-free (800) 2-MAXTOR. Maxtor is traded on the New York Stock Exchange under the symbol MXO.

Note: The Maxtor OneTouch family of products serves as an element of an overall backup and data protection strategy.  Consumers are encouraged to consider the systems and practices appropriate to their particular requirements. For purposes of measuring disk drive storage capacity, one gigabyte (GB) represents one billion bytes. 

Maxtor and the Maxtor stylized logo design are registered trademarks, and Maxtor OneTouch and OneTouch are trademarks of Maxtor Corporation. All other trademarks are properties of their respective owners.

1Maxtor OneTouch II Small Business Edition drives are compatible with Windows 2000 and 2003 family of servers.

This announcement relating to Maxtor may contain forward-looking statements concerning future technology, products incorporating that technology, and Maxtor’s execution. These statements are based on current expectations and are subject to risks and uncertainties which could materially affect the company’s results, including, but not limited to, market demand for hard disk drives, integration of the company’s products with products produced by others, the company’s ability to execute future production ramps and utilize manufacturing assets efficiently, pricing, competition, and the significant uncertainty of market acceptance of new products and technologies.  These and other risk factors are contained in documents that the company files with the SEC, including the Form 10-K for fiscal 2004 and its recent 10-Qs.  Maxtor is under no obligation to, and expressly disclaims any responsibility to update or alter, its forward-looking statements, whether as a result of new information, future events or otherwise.