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Press Release

Mobile roaming charges abolished worldwide, announces Truphone


London, UK – 4th March 2008. The days of ultra-high mobile phone charges for making a call while abroad or calling internationally are finally over.  Truphone, the mobile operator for the internet age, has revealed a revolutionary new pricing structure that means roaming charges have vanished completely for its customers.

From anywhere on the planet, Truphone’s customers can call countries in its ‘Tru Zone’, on their mobile, at the fabulously low rates of just 3p per minute to landlines and 15p per minute to mobiles.  The 40 countries in the Tru Zone together account for 60% of the world’s mobile phones and include most EU countries, Australia, Japan and Russia.  Calls to some countries - including China, Hong Kong, USA and Canada - will cost even less, at just 3p per minute to both landlines and mobiles.

The potential savings for customers quickly mount up.  At current prices, a 10 minute call home from your European ski holiday to a UK landline on Vodafone’s International Call Saver option (which attracts a monthly £2.50 charge just to be on it) will cost £3.80, while the same call with Truphone costs a mere 30 pence.  Worse still, for those calling home from the USA, perhaps from your Disneyland hotel, a 10 minute call on the same Vodafone tariff will currently set you back an eye-watering £11.00 - but the same call with Truphone still costs just 30 pence.

Truphone frees people not only from high prices but from the fear of those high prices.  “People don’t know how much they’ll be charged to make a mobile call to friends abroad or to call back home from holiday.  But they do know it’s expensive,” explained James Tagg, Truphone’s CEO.  “So we’ve abolished roaming charges to make it the same low price to call, wherever you are in the world.”

“Wi-Fi and the internet, which we use to carry our customers’ calls, is everywhere.  Holidaymakers, expats, migrant workers, business people, anyone with friends, family or colleagues in a different country... they can all now sidestep high roaming fees.  People should be hanging up on roaming charges, not be hung up on them,” he said.

Truphone has also killed off roaming charges for receiving mobile calls abroad, something that routinely catches out travellers who don’t realise that they pay a high price for inbound calls.  Receiving a call abroad costs absolutely nothing with Truphone - yet that same holidaymaker in Disneyland with Vodafone’s International Call Saver option is currently charged 75 pence per minute to answer a call from home.  The same customer is only marginally better off accepting an inbound call in Europe, where accepting an inbound call costs 19 pence per minute.

Because it routes calls over Wi-Fi and the internet, Truphone’s tariff structure relates solely to the destination being called, and whether that destination is a landline or a mobile.  Where the call is made from becomes irrelevant, making roaming charges redundant - at last.

Truphone-to-Truphone calls remain free, no matter where in the world the two parties are.


Notes to editors
1. Visit the Truphone press office for additional resources:
2. See the new Truphone website for more information:
3. Comparison pricing is correct as at February 29th 2008.
4. Customers based outside the UK are billed in US dollars.
5. Beyond the Tru Zone is an outer zone containing a further 30 countries, including India, Pakistan, South Africa and Bangladesh. Calls to these countries cost just 25p per minute to mobiles, and just 5p per minute to landlines.
6. Text messages to mobiles cost 10p from/to anywhere in the world.
7. Calls charges to mobiles and landlines outside of either the Tru Zone or the outer zone vary, but are all at low, internet rates.
8.  Pricing structure excludes calls to some premium and non-geographic rates.

Press contact
Both Barrels Communications Ltd (for Truphone)
Isabelle Bano / Rose Ross - Tel. +44 20 8255 5225
Tim Donnelly Smith - Tel. +44 7624 000275

About Truphone

Truphone develops Internet Protocol-based (IP-based) mobile internet telephony, delivered by means of 3G mobile networks and Wi-Fi networks. The Truphone service enables free and low-cost calls for customers by routing calls via Wi-Fi and the Internet.

The service is presently in a 'beta' state and offers Voice-over-IP and SMS-over-IP capabilities. This beta service was announced in mid-2006, when Truphone became the first company to introduce true internet telephony for mass market mobile phones.

Truphone is the trading name of Software Cellular Network (SCN). SCN is privately owned, funded by both venture capital investment and angel investors.

Important information
Truphone is not a replacement for an ordinary telephone service and emergency calls cannot be made using Truphone. However Truphone does not prevent emergency calls being made via a handset’s normal cellular service provider.

Truphone cannot advise on the legality of VoIP services in specific territories or jurisdictions. It is the user's responsibility to confirm that use of the Truphone VoIP software and service is permitted in the location in which they use it.