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MSearchGroove Expands Mobile Groove Podcast Series With Mobile Authority & Author Tomi Ahonen


First podcast available from June 9th: Talks location based services outlook, key mobile industry research, Nokia's tough lessons & a light-hearted look at our attitudes about mobile

Cologne, GERMANY – June 9, 2010 - MSearchGroove, the leading source of analysis and commentary on mobile search, mobile advertising and social media, today joins with Tomi Ahonen, independent consultant, mobile luminary and author of Mobile as 7th of the Mass Media: Cellphone, Cameraphone, iPhone, Smartphone, to launch a new monthly podcast as part of the ongoing Mobile Groove series. The series, available from Wednesday, June 9th, will showcase industry commentary and insights of the top market news and research in the mobile industry.

Mobile Groove by MSearchGroove is designed to provide valuable insight to companies seeking ways to monetise their digital assets, drive mobile advertising revenues and connect with empowered consumers.  Episodes will offer no-holds-barred commentary on the companies and trends that matter most. The podcast, produced and hosted by Peggy Anne Salz, MSearchGroove Founder and Chief Analyst, will air every month and consist of three thought-provoking segments: The Numbers Game, a wrap of the month's reports and stats; The Story, an informed discussion of the companies and technologies highest on investors' radars; and Wacky Stats, a lighter look at our mobile behavior.

Providing short, digestible and insightful commentary, the first podcast will provide insight on industry hot topics including the jump in mobile subscribers worldwide, what Nokia's shift in location services strategy tells us, and why investors could be burning money if they believe location is the next big thing in mobile.


About Tomi Ahonen
Tomi is an author of six bestselling hardcover books and three eBooks looking at how mobile is impacting society and business at all levels. A former Nokia executive now living in Hong Kong, Tomi manages a renowned consulting practice focused on digital convergence, interactive media, engagement marketing and the future of mobile. To see his full bio and his books, visit

About MSearchGroove
At the intersection of content and context

MSearchGroove (MSG) — named a top 50 influential technology site by Konector – is the source of analysis and commentary on mobile search, mobile advertising, and social media. In addition to tracking mobile companies and trends that matter most, MSG also produces bespoke research, white papers, thought leadership columns & commentary, sponsored podcasts and editorial content for companies and organizations worldwide.

About Peggy Anne Salz
Peggy Anne Salz is the Chief Analyst and Founder of MSearchGroove. Her report, "Mobile Search & Content Discovery," was regarded as the first in-depth study of its kind, establishing Peggy as an authority on mobile search and content discovery technologies, enabling media companies and mobile operators to monetize content and services. Her most recent series of practical how-to white papers covers the basics of mobile advertising and mobile analytics, earning her a reputation as a leading mobile advertising expert. She has established a successful writing and consulting career based on vision, insight, versatility, and more than 15 years of industry experience. Her work, which includes dozens of white papers and more than 300 articles on the mobile industry, has appeared in magazines and online destinations such as The International Herald Tribune, The Wall Street Journal, Mobile Entertainment, New Media Age, and in the Agile Minds column in EContent magazine, among many more.

For more information, please visit

For media enquiries, please contact:
Peggy Salz, MSearchGroove Founder and Chief Analyst
Mobile:  +49-172 245 1028