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NetApp launches £1 Million challenge to slash storage by 50%


UK companies get £1m opportunity to prove NetApp business impact

LONDON, UK - 7 September 2009: NetApp (NASDAQ: NTAP) today promised up to £1 million in NetApp® storage hardware, software and services to a qualifying new customer to reduce their storage usage by 50% in a virtualised environment.
To prove the value of its storage efficiency and the authenticity of its Virtualisation Guarantee Programme, NetApp is putting forward up to £1 million in technology and services. One UK business, that is not currently a customer, will have the opportunity to implement up to £1 million of NetApp’s solutions into a VMware®, Citrix or Microsoft® virtual environment. The impact NetApp delivers to the business as a result will be independently measured and published.

“We’re confident that customers will use 50% less storage with NetApp, so we’re willing to put our money where our mouth is with the £1 Million Virtualisation Challenge,” said Nick Thurlow, Vice President, EMEA sales at NetApp. “NetApp storage-efficiency technologies such as thin provisioning, deduplication, RAID-DP®, and Snapshot™ have proven to help customers improve performance and realise unprecedented space savings in their virtual infrastructures.

Thurlow continues, “In today’s cost cutting economy, this is a great opportunity for a UK business to address its storage challenges, receive £1 million of investment with our thanks and directly measure the impact of NetApp on their business.”

The NetApp Virtualisation Guarantee, launched in September 2008, is designed to enable customers to maximise the value of their storage investment and states businesses will use 50% less storage in their VMware®, Citrix or Microsoft® virtual environments with NetApp compared to traditional storage.

As part of the £1 million challenge, a NetApp appointed analyst will independently benchmark and measure the impact of NetApp’s storage following implementation and publish the results.

Eligibility and Requirements
Companies in the UK are eligible to nominate their company for the challenge. All nominations must be received by 21st September 2009. The company must be not be a current NetApp customer. The selected company will be chosen by a NetApp committee and awarded up to £1 million of NetApp hardware, software, and services.

To nominate your company and learn more about the NetApp £1 Million Virtualisation Challenge including the terms and conditions of the Challenge, visit

For more information on the NetApp Virtualisation guarantee, visit, where you can access program details including FAQs, technical resources, best practices, and the new NetApp Storage Efficiency Calculator to evaluate your current environment and learn how NetApp storage efficiency technologies can lead to higher storage utilisation.

About NetApp
NetApp creates innovative storage and data management solutions that accelerate business breakthroughs and deliver outstanding cost efficiency. Discover our passion for helping companies around the world go further, faster at

*This guarantee and related Program are limited to the terms set forth in applicable only to prospective orders placed after the Program effective date and are dependent upon  compliance with the terms and conditions set forth in this document and any of the instruction sets and specifications set forth in the referenced documents. NetApp’s sole and exclusive liability and the sole and exclusive remedy associated with the terms of this guarantee and related Program is the provision by NetApp of the additional storage capacity as set forth in this guarantee and related Program.

Press contacts:
Champion Communications
0207 268 3438