The competition offers up and coming artists the chance to exhibit during Basel Art Fair and design a limited edition series of Nike Dunks.
16 April, London UK: Nike announces the launch of a brand new annual programme to support and reward street-inspired artists in Europe. Devised by AKQA, 1/1 (one of one) invites artists to submit work to an online gallery that will be judged by Nick Knight’s SHOWstudio and challenges the continent’s top talent to create the ultimate limited edition to the brief, ‘ART OF FOOTBALL’.
The programme is open to anyone, from filmmakers and photographers to graf artists and illustrators - students or upcoming pros. Entrants will compete for a life-changing accolade: to exhibit in a unique ART OF FOOTBALL show alongside 11 of the world’s most respected creative talents. The show takes place in Basel, Switzerland, and coincides with the world’s leading contemporary art fair, Art Basel and the start of the European Football Championships 2008.
Finally, one winner will be chosen to have their work immortalised on a limited edition series of Nike Dunks, the legendary shoes, set to tour the sneaker-temples of Europe. The best work from the whole programme will also feature in a hardcover 1/1 design book distributed through premium design outlets.
For their chance to win, artists need only submit their best current work to the 1/1 website at www.nike1-1.com, together with a write-up of their idea in response to the ART OF FOOTBALL brief. The judging process will be led by SHOWstudio.com, Nick Knight’s fashion and art broadcasting company.
From the hundreds of artists expected to submit, only the best will be invited into the second round to create their ART OF FOOTBALL piece. Of these, 11 will make it to Basel to join the 1/1 Associates in Nike’s revolutionary ART OF FOOTBALL show, where the final winner will be announced. The 1/1 Associate artists include genre-defining names, such as: Solve Sundsbo, Joel Tettamanti, Claudio Sinatti and Dominic Wilcox.
The 1/1 programme officially launches on 15 April, to coincide with the first night of the Milan Furniture fair.
Commenting on the campaign, AKQA Executive Creative Director, Daniel Bonner, said:“It’s not enough for brands simply to talk the talk; they have to walk the walk, offering new kinds of experiences that genuinely enrich, entertain and engage people. 1/1 bears all the hallmarks of a successful campaign for the digital age: it uses technology in new and inventive ways, it provides the audience with an opportunity to be part of something genuinely unique and therefore creating a huge incentive to participate, it inspires consumers to define the outcome and – most importantly – it relies on a simple insight: European non-mainstream art is currently under-represented and under-rewarded. We’re looking forward to seeing that situation change.”
Commenting on this year’s brief, 1/1 curator Nick Knight said, “Both football and the arts cut across boundaries. Whether you're from any part of the world, class or part of society, you can appreciate a football match: that's what I like about it. It's the same with the arts: a great painting will cut across boundaries. And that global reach is what's really exciting about the '1/1: Art of Football' project.
We're looking for participants who are completely committed to football but also want to express it in a piece of artwork. It could be a performance, a sculpture, a still - whatever they want. Hopefully that desire to communicate will be the driving force behind the SHOWstudio/NIKE collaboration.”
Nike 1/1 programme concept and identity: AKQA London
Events and artist relationships: Sartoria
Curatorial partner: Nick Knight and SHOWstudio.com
NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Cole Haan Holdings Incorporated, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Umbro Ltd., a leading United Kingdom-based global football (soccer) brand; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories.
• AKQA is an independent, ideas-led agency
• Works in partnership with brand leaders to deliver innovation
• Founded in 1995
• Has around 330 employees in London and 700 employees globally
• Offices in London, Amsterdam, New York, Washington DC, San Francisco and Shanghai
• London clients include: Coca-Cola, Diageo, Fiat, Nike, Orange, Sainsbury’s, Sky, Unilever, Xbox
• One of the most awarded digital networks
• AKQA Mobile has run ground-breaking mobile campaigns with Coke, Xbox, Nike and McDonalds’
• Senior management: Ajaz Ahmed, Chairman and Co-founder; Tom Bedecarre, CEO; Tim Pierce, COO
• Revolution magazine Agency of the Decade
• AdAge Digital Agency of the Year 2007 (March 2008)
• AdWeek Digital Agency of the Year 2007 (February 2008)
• Fast Company Top 50 of the World’s Most Innovative Companies 2008
About Nick Knight
Nick Knight is among the world’s most influential photographers as well as being Director & founder of SHOWstudio.com the fashion and art internet broadcasting channel. He has won numerous awards for his editorial work for Vogue, Dazed & Confused, W magazine, i-D, and Visionaire, as well as for fashion and advertising projects for clients including Christian Dior, Alexander McQueen, Calvin Klein, Levi Strauss, Yohji Yamamoto and Yves Saint Laurent. On the 24th October 2006 Nick Knight was awarded the prestigious Moet Chandon Fashion Tribute for 2006, which he celebrated by throwing a masked ball at Horace Walpole's Gothic Revival home, Strawberry Hill.
SHOWstudio is an online fashion broadcasting company committed to pioneering live fashion media. Led by photographer Nick Knight since 2001, SHOWstudio has consistently broken new ground with its experimental interactive projects, live performances, fashion films and detailed documentation of the process of making fashion imagery. Its unique collaborations with the world’s most sought-after and influential photographers, artists, writers, designers and cultural figures are all broadcast live, in real time on the award-winning SHOWstudio website.
Programme launch: April 15th, 2008
Submissions close: May 18th, 2008
Basel exhibition: June 8th, 2008