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ProProcure announces long term Promotional and POS procurement technology agreement with Pernod Ricard Group


World’s co-leader in wines and spirits selects ProProcure’s procurement technology to manage promotional and Point of Sale (POS) purchasing across its portfolio of Global brands

London, Dec 14th, 2009 - ProProcure Ltd, a leading provider of marketing collateral procurement technology to global corporations, announced today that it has entered into a long term international agreement with Pernod Ricard Group, the world’s co-leader in wines and spirits.

ProProcure Logo
ProProcure Logo

Pernod Ricard will use ProProcure’s enterprise software to manage procurement and order aggregation across international markets for marketing collateral such as promotional items and point of sale materials.

John Corrigan, Global Supply Chain & Procurement Director for Pernod Ricard, said, "after an exhaustive review of the industry we chose ProProcure as our long term partner to provide the technology and business services that we need as a global enterprise to coordinate and manage the purchasing of marketing materials which deliver against our brand and CSR strategies. ProProcure allows us to work seamlessly across continents to achieve the best combination of price and quality while delivering total spend visibility by integrating with our financial systems”

Frank Treanor, Managing Director of ProProcure Ltd, said "Pernod Ricard is a true global brand leader and we are delighted that they have chosen our technology and business services to manage their marketing collateral procurement. We are proud to have Pernod Ricard as a client and look forward to helping them achieve their long term business objectives”

About ProProcure Ltd
ProProcure Ltd is a technology and business services company providing Marketing Collateral Procurement solutions to multinational corporations.  By using ProProcure’s proprietary technology, companies can purchase from their existing suppliers or leverage a network of best in class suppliers for print, promotional materials and 3d displays. ProProcure call this supplier neutral, transparent approach “multi-source outsourcing” Over the past ten years they have proven this approach to be the logical choice within Marketing Collateral Procurement.

Headquartered in the UK, ProProcure has been delivering marketing collateral procurement solutions to multinationals since 2000 and works with some of the world’s most famous brands. For more information visit: or call +44 870 380 1717 to speak to the commercial team.

About Pernod Ricard
Created by the merger of Pernod and Ricard (1975), the Group has undergone sustained development, based on both organic growth and acquisitions. The acquisitions of Seagram (2001), Allied Domecq (2005) and recently of Vin & Sprit (2008) have made the Group the world’s co-leader in Wines and Spirits with consolidated sales of € 7,203 million in 2008/09. Pernod Ricard holds one of the most prestigious brand portfolios in the sector: ABSOLUT Premium Vodka, Ricard pastis, Ballantine’s, Chivas Regal and The Glenlivet Scotch whiskies, Jameson’s Irish Whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek and Montana wines.

The Group favours a decentralised organisation, with 6 Brand Owners and 70 Distribution Companies established in each key market, and employs a workforce of around 19,000 people. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption of its products.
Pernod Ricard is listed on the NYSE Euronext exchange (Ticker: RI ; ISIN code: FR0000120693) and is a member of the CAC 40 index.

Pernod Ricard Contacts
Olivier CAVIL / Communication VP  Tel: +33 (0)1 41 00 40 96
Denis FIEVET / Financial Communication - Investor Relations VP  Tel: +33 (0)1 41 00 41 71
Florence TARON / Press Relations Manager  Tel: +33 (0)1 41 00 40 88