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schuh selects Purple WiFi to deliver free Social WiFi and mobile stock checking


February 23, 2015: Purple WiFi, the cloud-based Social WiFi software company, today announced a new partnership with schuh to provide family friendly and secure social WiFi with mobile stock checking across the schuh retail store estate.

schuh wanted a guest WiFi system that was easily accessible through social login or a short form, enabling seamless subsequent visits and a built-in reporting platform that's easy to use. In addition, the team at schuh needed to easily edit login pages and URL redirects, identify devices in different locations and view analytics, gaining valuable insights in order to communicate more effectively with customers.

Purple WiFi logo
Purple WiFi logo

schuh will also use the WiFi to automatically direct customers to the service, which allows customers to check stock in real time on their phone. The customer simply logs in, enters a code from the product that they are interested in and the stock checker will tell them what sizes and colours are available in that particular style.

Other factors in schuh's decision to choose Purple WiFi included the ability to gain social media exposure and encourage customers to more easily use social tools such as Skype and FaceTime to show their friends potential purchases. Free guest WiFi makes connectivity and social sharing much easier, as there's no need to rely on 3G or 4G availability.

Using a completely separate and secure channel from the customer WiFi, schuh is also using Purple WiFi for its mobile payment service. This incorporates handheld payment devices, transactional kiosks and e-receipts to give the customer a choice of how they want to shop.

Chrid Johnston, Customer Insight Manager at schuh, commented: "We're delighted that Purple WiFi can be customised so that visitors to our stores are getting a real schuh experience when they access our free WiFi. The potential insight that the analytics will give us and how it can be used to make visiting our stores even more enjoyable for our customers is really exciting".

Gavin Wheeldon, CEO, Purple WiFi comments: "It's fantastic to see this example of a retailer using the power of Purple to make a real difference to the customer. Using Purple WiFi has allowed schuh to create efficiencies, encourage brand loyalty and hopefully give the customer a better experience. This is a great example of the channel model in action, working together with Ingram Micro, Egton, Meraki and schuh."

The guest WiFi solution has already been installed in two thirds of schuh's estate, which encompasses over 100 stores. Plans are in place to roll out the solution in the remaining stores by Q2 2015.

Purple WiFi worked in partnership with Egton and Cisco Meraki to deliver the WiFi solution for schuh following an introduction from Ingram Micro.

About schuh 
schuh is one of the leading fashion footwear retailers in the UK, successfully trading from 107 stores and online selling over 80 brands as well as their own label. Their well trained and motivated staff enable them to offer some of the best customer service on the high street as well as a fantastic product range for ladies and gents.  It has come a long way since its original store first opened its doors in 1981, on Edinburgh's North Bridge.

schuh has always been known as a veritable footwear ‘Treasure Trove' boasting 80 or more of the hottest footwear brands; from Dr Martens to TOMS, alongside its own innovative creations. Our complete range encompasses both current and eclectic styles and trends, for ladies and gents. This range of stock, combined with schuh's distinctive in-store ambiance and atmosphere, highly trained staff and superb customer service has long insured a loyal following., has been successfully trading since 2002 and has the largest traffic of any footwear specialist, and therefore consistently appears in the top 20 most visited sites on Hitwise within the apparel and accessories sector.

In October 2012 schuh introduced their new children's format, schuh kids. It goes without saying that customer service within schuh kids is of the utmost importance therefore all store staff are specially trained to offer the junior customers a full fitting service in order to find that perfect pair.

schuh's strong brand ID, unrivalled choice and forward approach to footwear has always guaranteed success for this Scottish based company. Anyone will find it hard to leave without making a purchase.

About Purple WiFi 
Purple WiFi provides a fast, secure, Social WiFi solution to businesses wishing to offer free WiFi to visitors.  The business is provided with valuable analytical data to enable more effective marketing.

Purple WiFi is cloud-based and natively integrates with most leading wireless hardware manufacturers.

The service is growing quickly across 88 countries with an active reseller base of over 300 in 60 countries. Growth is being seen in all sectors, most notably in hospitality (where people have time to spend online), retail (where footfall tracking is essential), healthcare (offering transparency around service and communication) and entire cities moving towards the Internet of Things.

Purple WiFi is also a member of the Internet Watch Foundation (IWF), highlighting its commitment to content filtering and minimising access to abusive online content.

Press contacts:
Lloyd Gofton Mobile: +44 (0)7919 353484
Justine Holman  Mobile: +44 (0)7808 608416