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Tony gets on his bike for ‘Riders for Health’


Local businessman to undertake 2,500 km off-road motorbike trek in South Africa for charity

Wentworth, 9th November 2007: Tony Hughes, managing director of Wentworth-based sales improvement consultancy, Huthwaite International (Huthwaite), is in training for the most gruelling and spectacular ride of his life – a 2,500 km off-road charity motorbike trek along South Africa’s rugged Wild Coast.

The event, known as Enduro Africa, is run in aid of ‘Riders for Health’, which aims to give motorcycle training to health workers who provide both healthcare and medical products, often saving lives in rural communities in some of the remotest parts of Africa.  “Our goal is to raise the profile and raise funds for this little-known yet vital charity, both as a result of this marathon ride and longer term,” Hughes confirms.

Hughes has more than 25 years’ experience riding motorbikes.  “I began with the classic teenage starter bike, a 50cc moped,” he recalls, “and the love of my life today is a BMW K1200S, which I use for touring around the UK and Europe.  However, this challenge will be quite unlike anything I have attempted before!”

Tony, whose eight-day trek starts on 9 November, is looking to raise as much money as possible. So if you would like support him and make a donation to Riders for Health, you can do so on 
Tony will also be adding updates and photos to his blog, leading up to and during the trip (communications permitting) so you can keep up to date with his progress.  To visit Tony’s blogsite, see


Notes to Editors
Huthwaite International is a leading behavioural change consultancy specialising in sales performance improvement through the concept of Living Sales®.   This unique philosophy looks to challenge and change the perceived worth of the sales role, putting it at the heart of the business.  Living Sales® is a cultural shift designed to penetrate every department, ensuring that behaviours which support the sales effort are learned, retained and applied at every level throughout the organisation.
Blue chip companies worldwide trust it to deliver measurable results by challenging, improving and sustaining performance at all customer touch-points through its academic research-based methods.

The company focuses on the customer to provide innovative skills advice for progressive individuals and organisations in sectors such as IT, financial services, healthcare, telecoms and professional services.  Huthwaite’s specialised services include negotiation skills development and sales performance improvement such as the pioneering SPIN® Selling.  Established in 1974, Huthwaite has UK headquarters in Wentworth, South Yorkshire, and handles international projects throughout Europe, USA and Asia Pacific.  For more information on Huthwaite’s solutions, please visit