Low-cost service tier added to drive media, entertainment and sports brands to mobile marketing
Seattle, WASHINGTON, January 9, 2007 - Volantis, the world’s leading supplier of Intelligent Content Adaptation™ solutions for the Mobile Information Age, today announced the launch of Volantis Content Services™ [VCS™]. The expanded offering of tiered managed services lowers the cost for content providers wanting to quickly launch a mobile presence. The additional services are being delivered as Volantis experiences a significant increase in demand from market aggregators such as marketing and advertising agencies for a quick-to-market, off-the-shelf mobile content platform for their clients’ brands.
Advertising support and monetization of mobile content are critical components of the new services. To support these requirements, Volantis also announced that Bango – the global tracking and payment platform for the mobile internet – and Third Screen Media – the leader in mobile advertising software and services – have joined the VCS program to provide fully integrated mobile billing and advertising capabilities.
The new VCS offering for global and regional consumer sports and entertainment brands; marketing and advertising agencies; and media, broadcasting and online businesses comprises three unique solutions:
VCS Quickstart™ - a complete, pre-packaged mobile storefront and marketing solution enabling Content Providers to launch a mobile presence in 24 hours to support content sales and advertising.
VCS Plus™ - a dedicated solution that can be personalized for each brand incorporating custom themes and identities. Content Providers can launch within 30 days and benefit from enhanced support coverage.
VCS Premium™ - the ultimate solution for brand customization and monetization of mobile content. Consistent with Volantis previous managed service offering, Content Providers may integrate into an existing infrastructure, build entirely new multi-channel applications or implement an extended mobile roadmap built upon a productized, upgradeable mobile platform.
Additional information on the offering and targeted markets is available at www.volantis.com.
The new services leverage Volantis’ Mobile Content Storefront™ application and Mobile Content Framework™ mobile content adaptation platform. Customers benefiting from Volantis’ solutions include CBS, Channel 4, Discovery, eBay.co.uk, FT.com, Hearst, lastminute.com, Reuters, and World Wrestling Entertainment.
“We want to give our subscribers and users the best possible FT.com experience no matter what kind of device they are using,” said Ien Cheng, Publisher and Managing Editor of FT.com. “Working with Volantis has made this possible.”
"Our information is trusted and drives decision making by business executives," said Tim Faircliff, General Manager, EMEA Reuters Consumer Media. "So it is vital to us that a Reuters mobile service is fast, accurate and up to the minute. With Volantis, we have been able to deploy a high quality mobile service that delivers this to our audience."
"As demand for our managed services grows, it became clear we needed to diversify our offering to ensure our growing customer base has the opportunity to mobilize according to their unique requirements,” said Matthew Harris, Chief Executive Officer of Volantis. “VCS allows these companies to utilize mobile marketing as a catalyst for the growth of their businesses and ensures optimal brand presence in a mobile environment.”
Content providers utilizing VCS can also leverage Volantis’ Consulting Services to develop mobilization strategies that best meet their needs of their customers. Volantis provides expertise on carrier service delivery platform integrations, mobile and online application development, mobile messaging, mobile device management, mobile community growth and management, mobile advertising, and IT systems integration.
Volantis (www.volantis.com) is the world's leading supplier of Intelligent Content Adaptation™ solutions for the mobile Information Age, providing applications, tools and platforms that solve the complexity of delivering optimized services to any mobile device.
Volantis extensive experience of serving content providers, mobile network operators, and enterprises, along with its standards leadership, enable a unique position for Volantis to create innovative technology for the Mobile Information Age that is more useful and more useable than the PC Internet of today.
Volantis is used around the world by organizations such as 3, CBS, Channel 4, Cingular, CSC, Discovery, eBay.co.uk, FT.com, Hearst, HP, IBM, lastminute.com, MobileOne, Orange Poland, Reuters, Telefonica Moviles, Telecom Italia Mobile and Telenor Mobil and World Wrestling Entertainment. Volantis also Chairs the World Wide Web Consortium (W3C) Device Independence Working Group and is a Founding Member of the W3C Mobile Web Initiative.
Volantis global headquarters are in Seattle, USA, with international offices in Guildford, UK; Hong Kong, China; Madrid, Spain and Krakow, Poland. Volantis is privately held with investors Accel Partners, Kennet Partners, and SOFTBANK Europe Ventures.