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webitpr announce 10,000 milestone


Unique online distribution and coverage monitoring company, webitpr, has today announced a new monthly record of online coverage achieved on behalf of the PR professionals it works alongside.

For the month of February 2008, the company’s realwire distribution service surpassed previous records by achieving over 10,000 pieces of online coverage on websites, blogs and wire platforms on behalf of its clients.

Realwire is the only distribution service that proactively monitors for coverage of the press releases it distributes allowing webitpr to measure the performance and consistency of quality coverage.

Managing Director of webitpr, Jonathan Dolby, said: “10,000 pieces of online coverage in one month is obviously a great achievement, but equally as pleasing is the breadth of sites and blogs that together we and our clients achieved coverage on.

“Major online publications to smaller niche special interest sites have all used press releases distributed by us in the last month. We believe that the level of success achieved is due to a combination of the strength of our client’s press releases and our human approach which endeavours to provide the releases to the most relevant publications and in the way in which they want to receive it.”

In January 2008 webitpr made public the total amount of online coverage the realwire service achieves by adding it to the company’s homepage*,, in a move to provide instant visibility of the results it generates for agency and in-house professionals worldwide - the first and only distribution company to have done so.

Jonathan added: “In today’s fragmented and sophisticated online environment, specialist interest websites have become much more important in terms of relevance, readership and search authority. At webitpr we believe that systems based on just search engine visibility or expecting journalists to visit a distribution company’s website to find releases are no longer the most effective way of communicating and influencing online audiences. To us quality coverage is king.

Further information about webitpr and its services can be obtained by visiting webitpr at Alternatively, please call +44 (0) 1522 883 640, or email, with any enquiries or to arrange a free trial of the service.

* NB: As of June 2008, total coverage achieved is displayed on our monitoring information page, rather than on the homepage.